Strategic Workforce Planning Aldi Australia

Strategic Workforce Planning Aldi Australia 0
Title: Strategic Workforce Planning Aldi Australia
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Strategic Workforce Planning Aldi Australia 1
Contents
Company’s Background..................................................................................................................2
Workforce Issues at Aldi Australia..................................................................................................3
Strategic Workforce Planning..........................................................................................................4
Environmental Scan.....................................................................................................................4
Labor Demand For casting..........................................................................................................5
The balance between Demand & Supply.....................................................................................6
Recommendations............................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Strategic Workforce Planning Aldi Australia 2
Company’s Background
In Australia, there are a number of prominent supermarket chains that have developed a
strong niche for themselves in the supermarket industry. In addition to this, there are also a
number of supermarkets, which have a foreign origin. Though the majority of the outside origin
supermarket brands have failed to make a mark in the Australian supermarket industry, the
organization Aldi has carved a solid niche for itself in the supermarket industry. The
organization has imposed a strong threat on the dominant organizations in the market like
Woolworths, Coles, and many others.
The organization Aldi is popular with the name “hard discount market”, as it offers
customers with humongous discounts, by offering products at low prices. The organization was
started by brothers Karl and Theo Albrecht in 1946. The organization was launched in Germany
and since then, it has expanded internationally to various geographical locations. The
organization later entered the retail market too and created a more powerful brand name in the
international market.
In 2001, the organization entered the Australian region and opened its first store in
Sydney. Since then the organization has moved to many different regions in Australia. The
organization has a total of 546 outlets in the whole Australia. The organization has struck a chord
with the customers as it has been very helpful for them, due to the different economic
instabilities which the country has faced in almost the last two decades. It is due to this reason
that the organization has built a solid mark for itself in the Australian market, by offering the
customers with purchasing power.

Strategic Workforce Planning Aldi Australia 3
Apart from this, the organization is also familiar with the importance of human resource
and employee retention in any organization, especially in the current environment of competitive
competition. It is due to this reason that Aldi understands that the workforce is the main key to
success for any organization. Thus, with the main focus on building a strong workforce, the
organization has an efficient and effective human resource management system. This system is
responsible for offering training to employees, which is specially designed according to the
changing needs of the industry and the latest trends in the market. Furthermore, the human
resource management system also focuses on the importance of motivation and the right
recruitment process, so as to develop a good image of the current and the potential employees of
the organization.
Workforce Issues at Aldi Australia
According to Esbjerg, Buck & Grunert, for a supermarket or a retail store, it is important that
the organization focuses on employees from different perspectives. They have divided the store
employees into three different categories, which include core employees, career seekers, and
transitional employees. The organization Aldi should also categorize its employees in a similar
manner, as this will help them in motivating them in different ways, as all these three employees
will have different motivational drivers, which will be distinctive from each other (Esbjerg, Buck
& Grunert, 2010). Some of the issues that have been reported by the employees of Aldi Australia
are –
 The employees of the organization Aldi are not well trained to handle conflicts between
the employees effectively. In addition to this, they are also unable to build a disciplinary
environment in the organization, a lack of which results in humongous problems in the
organization (Mayo, 2014).