Business Plan for Discount Retail Store in Australian Market

This presentation is a business plan for Remise Store, a discount retail store in the Australian market. It includes information on the background of the business idea, objectives, mission, feasibility analysis, business model canvas, products, market analysis, and more. The aim of the store is to offer products at discount prices and compete with big retailers like ALDI, Woolworths, and Coles. The store will focus on delivering effective customer service and will implement different technologies for managing the stock and sales of products. The Australian market is very competitive, but with effective strategies, the store could gain a good market share.

Entrepreneurshi
p
Retail Discount
Store

Introduction
○ A business plan is the
theoretical presentation
of the idea, thoughts,
and perception about a
plan that can attain
success in the future
(Schramm, 2018).
○ The aim of this report is
to present a business
plan for the Discount
retail store in the
Australian market
2

Background Of
the business idea
○ The Discount retail store has been
named as Remise store.
○ It will be established in the Australian
retail market.
○ The business idea is created by Four
colleagues i.e. Daniel, Chris, Loris, and
Revin.
3

Objectives

“
The objective of Remise Store is to offer
products at discount price.
Compete with the big retailers in the
market such as ALDI, Woolworths, and
Coles
5

Mission
○ The mission is to offer variety of
products at affordable cost in the
Australian Retail Market.
○ It will focus on delivering effective
customer service.
6

Feasibility
Analysis
7

Technologi
Feasibility
Remise Store will
implement
different
technologies for
managing the
stock and sales of
products.
Legal Feasibility
Business will follow
the rules and
regulations
implemented in the
market.
Feasibility
analysis is used
to evaluate the
ability of the
business to
accomplish
task or project
(Moghl, 2018).
Financial
Feasibility
Business will
arrange funds from
financial institutions
8

Business
Model Canvas
9

Products Remise Stores will
vend variety of
products at
discounted rates. The
types of products it
will deliver comprise
household goods,
candy, dishware,
cosmetics, greeting
cards, toys, etc.
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Market Analysis
11

Pest Analysis
of Australian
Market is
comprised of
different
factors that
can influence
the
performance
of Remise
Store (S&P,
2017)
.
Political
Technology
Economic
12
Social

Market
segmentation
and Target
market
Segment
ation Target A Target B
Demograph
ic
Segmentati
on
For low
income
sector
All the
age
groups
13

Conclusion
From the above analysis, it could be concluded
that the Remise Store will be considered as
one of the successful retail stores in the
Australian retail industry. Considering the
economic conditions (economic-crisis) in the
market, it is a good idea to offer products at
discounted or bargain price. The Australian
market is very competitive so the company
will have to face some hurdles in its way but
with effective strategies, it could gain a good
market share.
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○ Moghl, A.A.A. (2018). Market Analysis And The
Feasibility Of Establishing Small Businesses. European
Scientific Journal, 8(9), 94-113.
.
References
○ S&P. (2017). Woolworths Limited SWOT & PESTLE
Analysis. Retrieved from,
https://www.swotandpestle.com/woolworths-limited
○ Schramm, C.J. (2018). Burn The Business Plan: What
Great Entrepreneurs Really Do 1st ed. U.K: Hachette.
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Thanks!
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