ANALYSIS OF COMPETITIVE ADVANTAGE Name of the University Author Note Introduction

Running head: ANALYSIS OF COMPETITIVE ADVANTAGE
ANALYSIS OF COMPETITIVE ADVANTAGE
Name of the Student
Name of the University
Author Note

ANALYSIS OF COMPETITIVE ADVANTAGE1
Introduction
As discussed by Albrecht et al. (2015), competitive advantage can be defined as the
attribute that mainly allows the organizations outperform the competitors in the industry or
market. Competitive advantage can also include major access to the natural resources and are
also able to gain a larger customer base in the market as well. The entry based barriers and
the levels of access to different new technologies are also more in case of the organizations
that have gained competitive advantage (Clemons 2019). The different types of competitive
strategies that can be implemented by the organizations include, cost leadership strategy
differential strategy and the focus strategy. In order to ensure the competitive advantage in
the market, the contribution of marketing as well as promotional activities are being
implemented by the organizations (Delery and Roumpi 2017).
The purpose of this study is to shed light on the methods by following which two
different organizations will be able to gain competitive advantage in the industry in
comparison to the competitors. The two organizations that have been considered for the
analysis in this case include, Primark and Domino’s Pizza. The ways by which the
organizations have tried to develop a competitive advantage in the specific industries will be
discussed in the essay in detail.
Discussion related to competitive advantage of the organizations
Section 1 - Key point case study 1
The first article that has been taken into consideration for analysis is based on a major
UK based retail organization named Primark. The organization has been able to understand
that the retailers are able to gain competitive advantage in the industry with the help of lower
rents. Primark operates more than 180 stores in the UK and wishes to pay less for the rents of

ANALYSIS OF COMPETITIVE ADVANTAGE2
different shops. The organization thereby offered to make investments in the refurbishments
and also to extend the leases in return of the lower rents of shops. Primark has made major
levels of investments in the development of store estate. The organization had demanded
lower rents in the retail based property environment that is changing on a continuous basis
(Retail-week.com 2019).
Section 2 - Key point case study 2
The second article that has been taken into consideration for the analysis of
competitive advantage is based on the fast food giant Domino’s Pizza. The competitors of the
organization have started the development of delivery services. The delivery options that
have been used by Domino’s Pizza have been able to affect the revenues of the organization.
Delivery has been the most important part of the revenues and profitability that is gained by
Domino’s Pizza in the fast food industry (Seekingalpha.com 2019). Domino’s has started
losing the competitive advantage due to the third party delivery apps that have started serving
the customers. Domino’s is thereby planning methods that can be implemented in order to
neutralize high levels of competition faced by the organization in fast food industry
(Seekingalpha.com 2019).
Section 3 – Key point case study 3 marketing success evidence
Primark has aimed at the development of revenues and gaining competitive advantage
with the help of cost reduction. The cost leadership based strategy is implemented by Primark
in order to develop the products and reach the customers as well. The lower rents have been
considered in order to reduce the costs based on production and manufacture of the products.
The organization has thereby made investments in order to reduce the costs related to the
rents that are required to be paid (Dereli 2015).