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Internal and External Issues of Dominos Company

Based in Ann Arbor, Michigan, Domino’s is the largest pizza delivery company in the USA having a 22.5 percent share of the pizza delivery market. Domino’s digital ordering channels include online ordering at www.dominos.com, mobile ordering at http://mobile.dominos.com, and ordering on iPhone, Kindle Fire, and Android apps. More than $2 billion of Domino’s pizza is ordered online annually. There are more than 10,300 Domino’s stores in over 70 countries. Domino’s had sales of over $7.4 billion in 2012, with $3.6 billion of that coming from the USA.

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Added on  2023-04-20

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The main aim of this assignment is to emphasis internal and external issues of Dominos Company. This assignment highlights the internal and external issues of Dominos in which competition, future outlook for the organization and execution of tools for developing business success.

Internal and External Issues of Dominos Company

Based in Ann Arbor, Michigan, Domino’s is the largest pizza delivery company in the USA having a 22.5 percent share of the pizza delivery market. Domino’s digital ordering channels include online ordering at www.dominos.com, mobile ordering at http://mobile.dominos.com, and ordering on iPhone, Kindle Fire, and Android apps. More than $2 billion of Domino’s pizza is ordered online annually. There are more than 10,300 Domino’s stores in over 70 countries. Domino’s had sales of over $7.4 billion in 2012, with $3.6 billion of that coming from the USA.

   Added on 2023-04-20

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Management 1
Management
Internal and External Issues of Dominos Company_1
Management 2
Contents
Overview..........................................................................................................................................3
Internal and external issues..............................................................................................................3
Competition.....................................................................................................................................3
Future outlook for the Organization................................................................................................4
Implementation of tools for measuring business success................................................................5
References........................................................................................................................................6
Internal and External Issues of Dominos Company_2
Management 3
Overview
The main aim of this assignment is to emphasis internal and external issues of Dominos
Company. This assignment highlights the internal and external issues of Dominos in which
competition, future outlook for the organization and execution of tools for developing business
success.
Internal and external issues
The internal and external issues will be described below in the context of Dominos
Company.
Competition
Competition in both the international pizza-delivery and carry-out business is
tremendously intense, with Pizza Hut being the huge competitor in the industry. Pizza Hut is the
major competitor of Dominos which revenue is more than 60% greater than Domino’s. There are
more two rivals of Dominos that are Papa John’s and Little Caesars. This competition is the
external issues for the Domino which can impact over the revenues of the company. Little
Caesars was known for fastest growing pizza chain in 2010. Moreover to the main three
competitors, Domino’s faces fierce competition from many local pizza shops that attract large
number of people towards it (Junaid, 2009). Domino’s and Pizza Hut are the major players in the
food industry, but there are various fast food restaurants of pop pizzas and Italian Dishes that
compete with Domino’s.
Barriers to entry are comparatively low in the restaurant industry, but competitiveness
among organizations is remarkably high. There is a huge causative aspect for the low obstacle to
Internal and External Issues of Dominos Company_3

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