Tesco’s current marketing position 6 Conclusion 7 Task 2: Customer satisfaction 8 References 10 Introduction The report brings about the discussion on the concept of marketing and analysis of the marketing functions, objectives, and strategies influencing organisational performance. External Marketing Audit Information The term marketing audit refers to the systematic analysis and evaluation, interpretation of business environment i.e. Macro-environmental analysis of Tesco (Pestle analysis) Factors/Forces in environment Influence on the organisation POLITICAL The political environment of the country UK