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BUS350 - Discussion on Market and Marketing Strategies and Techniques

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Murdoch University

   

Marketing (BUS 350)

   

Added on  2020-03-01

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This marketing assignment will discuss the marketing activities such as the Fred Hollow foundation which raises funds for kind initiatives, Nestle Australia product specialization which focuses on product specialization on its main products, median household income, three FMCG companies are Unilever, P&G and Nestle and the last worldwide geographical trends. 

BUS350 - Discussion on Market and Marketing Strategies and Techniques

   

Murdoch University

   

Marketing (BUS 350)

   Added on 2020-03-01

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Marketing questions 1Questions discussion on market, marketing strategies and techniquesPresented byAffiliations Supervisor Date of submission
BUS350 - Discussion on Market and Marketing Strategies and Techniques_1
Marketing questions 2ACTIVITY 1:Part A: The non-profit organization is known as Fred Hollow foundation which raises funds for kind initiatives. ‘It works based on strategic relationships with corporate world to raise funds to support sight initiatives and changing lives of communities’ (Andaleeb 2016, p.180). Fred Hollow foundation do not seek to make profit but they aim to remain sustainable in the long run. Sustainability is enhanced by applying a cause related marketing concept used to capture a largeraudience by creating awareness. ‘It is a marketing concept where organizations through partnership look for a good cause through their market image to benefit mutually’ (Hollensen, 2015 p.45). The marketing concept can be proven through the Fred Hollow website where descriptions of the products and services offered by the corporate partners is given. Customers will continue buying products from their companies knowing that their monies are heading towards a good cause. Part B: Lack of information on products with more information on surfing, skiing and skating industries has helped Billabong to build relationship with targeted customers. The marketing strategy employed seeks to develop a solid relationship by providing them with direct information that caters their interest and needs. ‘The market strategy seeks to focus creating symbiotic relationship with its customers by promoting company loyalty and enhancing communication’ (Hollensen, 2015 p.67). The customers are provided with platform where they can give opinions and suggestions on new trends provided in choreographic websites. For those in skiing industry the method is effective in creating better relationship. ACTIVITY 2In its latest news ‘Nestle’ Australia is focusing on product specialization on its main products. The products that the company focuses to promote and market globally are its coffee brand and children related products. The focus will be creating strategic relationship with other marketing agents located across the world. The strategic marketing is better strategy in increasing market share and reduction of costs. The aim is to provide healthy nutritional products for the market segments of new born babies and children of different ages. The company is also facing challenges of clarifying on its products ingredients through the ‘antigen’ campaign. The businesssold its ice cream business and Mulgrave factory to pacific Equity partners. ‘The selling of the
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Marketing questions 3different business is proving the company commitment in focusing on specialization of its main products’ (Schlegelmilch 2016, p.86). The peter’s page it has introduced PROUD & PUNCH a tasty treat ice cream the product was develop to add from other portfolio of products inherited from parent company ‘Nestle’. The product contains fresh ingredients that taste better with a lot of flair for Australian communities. The product developed is aimed to be promoted to families and friends setting trips to beaches during the hot summer, the aim to promote consumption of the brand during the summer heat period. The use of promotion strategy can be successful because the ice cream brands is already established through its parent organization, and the marketing timing for the product in terms of climatic conditions is appropriate.ACTIVITY 3The distribution of the income in Northern territory or New Zealand’s North Island can be measured using median household income. The median is a common methodology used to measure the propensity of income distribution in different geographical locations among households. The method divides the different households into two: those with more than the medium household income and others with below the median household income. The median household income is obtained by dividing aggregate demand with the number of population in the geographical location. It can be classified using percentiles those above 90 percentiles and below the 10 percentiles representing higher income earners and low income earners respectively. The household income depends on disposable incomes that are what is available forhouseholds to consume in normal household activities. ‘The household disposable is obtained by removing taxes and savings from what the working earnings’ (Ryan 2016, p.25).The distribution of income is determined by dependency syndrome. If the persons who are belowthe medium class depend on each other on several social amenities then the locality income is low. Those with higher income in given location will not be depending on each other on the normal social amenities that prove a high income in those geographical areas. The median household income and mandatory taxes are good indicators of the existing standard of living. ‘The people sharing household and income earners prove distinctively income distribution acrossseveral geographical locations’ (Chari, Katsikeas, Balabanis & Robson 2014, 146).
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