Report On NESTLE & Peter's Ice Cream
Added on 2020-02-24
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NESTLEAssignment WeekName of StudentName of Institute
2 NESTLETable of ContentsTask 1:.......................................................................................................................................3Task 2:.......................................................................................................................................5Reference...................................................................................................................................7
3 NESTLETask 1: Go to Nestle's Australian web site (www.nestle.com.au). Review its latest news and the Peter's brand page to identify recent new-product launches or promotional campaigns. Which segments of the market are these products/campaigns aimed at? Do you think they will be successful? Why or why not?Nestle Australia used to own Peter’s ice cream from mid 1990s to 2012. In 2012,Nestle announced to sell its brand of Peter’s ice cream to fund advised by Pacific EquityPartners. The sold amount was not disclosed by Nestle. Along with Peter’s ice cream, therewere some of well-known sub brands that were also acquired such as original, light &creamy, billabong, Frostly fruits and Monaco Bar. But in 2014, Peter’s ice cream was sold toR&R ice cream a UK based firm. In 2016, Peter has now launches a new range of ice creamsinspired by the Nestle’s confectionery brands. This ice cream range from Coles andWoolworth which consists of:Milo: flavored ice cream with choc pieces throughoutFantales: Caramel flavored ice cream with chocolate sauce and chewy caramels mixed in Smarties: Chocolate and Vanilla ice cream with mini smarties chocolatesPeppermint Crisp: Peppermint flavored ice cream with chocolate sauce and crispypeppermint pieces.Fruit Tingles:Tutti frutti flavored ice cream with fruit tingle lollies. Even though Peters was sold by Nestle, they continued to work together and utilizing thepower of both the brands together. The collaboration between these two brands hasmaximized the sales throughout the year.According to the two brands, ice cream and chocolates are counter-seasonal, ice cream is oneof the highest sellers in summer and chocolate is highest seller in winter. Due to this the
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