Strategy Composition

STRATEGY COMPOSITION
Strategy Composition
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STRATEGY COMPOSITION
Contents
Introduction.................................................................................................................................................2
Discussion...................................................................................................................................................3
Conclusion...................................................................................................................................................5
References...................................................................................................................................................6
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STRATEGY COMPOSITION
Introduction
According to Finoti, Didonet, Toaldo & Martins (2017) an effective marketing strategy for all
organizations is widely perceived as a decisive road map for overall business. Firms develop and
establish marketing strategy that is coherent and well considered to ensure their businesses are
promoted and to reach out to right type of customers besides précised resources allocation. The
key purpose of this report is to compose, prepare and recommend strategies to achieve and
sustain a competitive market profile of case scenario company which is into customized
furniture manufacturing.
Discussion
1. The scenario company has many competitors in the global market. According Mirzakhani,
Parsaamal & Golzar (2014) HNI and IKEA are top 2 global competitors in market. For better
understanding about both competitors a SWOT analysis has been conducted.
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SWOT Analysis of IKEA
Strengths
At $11.9 billion presently brand value of IKEA
is 46th in world.
According to Genoveva & Siam (2017) biggest
strength lies in its DIY kind of products, which
are famous amid customers
Weaknesses
Owing to operations in multiple countries
IKEA often lands into local troubles. Recently
by issuing an all men catalogue in Israel
mocking their ultra-orthodox Jewish
community gave IKEA negative publicity.
Same standards are not followed across
multiple countries where it operates thus,
creating problem. Product portfolio is not
completely replicable in all locations and
scalable.
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