Disney Case Study | Decision Matrix Analysis

Running head: DISNEY CASE STUDY
DISNEY CASE STUDY
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Author Note

DISNEY CASE STUDY1
Introduction
The main aim of the research paper is use Decision Matrix Analysis along with the
Decision Matrix Analysis video, make the following decisions relative to the case study: Disney
in Asia. The first section of the paper will be providing an explanation of the process of decision
making matrix and how the factors are determined in the matrix.
The next section of the paper will discuss the challenges faced to make appropriate
decision in the matrix. It will also discuss the roles culture play in the location choice of Disney
Theme Park and discuss why Disney Shanghai Park Controversial was. It will also highlight if
there were any risks and benefits of the project in the area.
In the end of the paper will be providing a short conclusion reflecting on the overall
thoughts made up in the following case.
Company Background Information
Disneyland Park which is originally known as Disneyland is first of the two theme parks
built at the Disneyland Resort in Anaheim, California. The Disneyland Park was first opened on
July 18, 1955. According to the author Boguszewicz-Kreft, Kreft & Żurek,(2019) it is the only
theme park which was designed and build under the completion and direct supervision of Walt
Disney. According to the author Boguszewicz-Kreft, Kreft & Żurek,(2019) Walt Disney came up
with the concept of Disneyland after visiting various types of amusement parks all over the
country with his four daughters from the year 1930 till the end of 1940. He was the only person
to build a vision of building something really big which will be able to attract huge amount of
customers just adjacent to the official studio in Burbank, in order to entertain his fans who had
wished to give a visit there.

DISNEY CASE STUDY2
After hiring the employees in the company had tried to consult with them in order to
build one of the best amusement park for the customers. Therefore he had bought a 160 acre land
near Anaheim in the year 1953 to build one of the most beautiful amusement park. The park was
completed in the year 1954 during a special television press event on the ABC television
network. The newly expanded Walt Disney is to place a particular emphasis on Asia as it is
known for discussing the rationale in recent acquisition of 21st Century Fox Production as
because the company has decided to prepare its expansion in the business into direct to consumer
business or D2C business.
According to the author Yamaguchi, (2018) Asia Pacific is one of the growth drivers in
the present date for the new Disney. The author says that in a particular social media coverage
Kevin Mayer who is the present chairman of Disney said that Asia is super important to the
company. The Asian market will be helping the company to acquire a large international
business segment at the APOS conference in Indonesia. Mayer said that it will be able to acquire
new business in the Asian country and among the Asian countries the best place for opening up
the business will be the Indian market.
Strategic Opportunity Matrix
The Strategic Opportunity Matrix is known for determining focusing on the different
growth strategies used by the company when they are shifting from one place to another. The
matrix examines how the company will take advantage over the existing market in new
geographic location.