International Business Management: Analysis of Ocean Park's Competitive Strategies and Success

Running Head: INTERNATIONAL BUSINESS MANAGEMENT
International Business Management
Student’s Name
University Name
Author’s Note

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INTERNATIONAL BUSINESS MANAGEMENT
Table of Contents
1. Why was Ocean Park able to turn a threat into an opportunity?.................................................3
2. Ocean Park made the decision not to complete head to head with Disneyland. Will this
strategy always work and local companies space multinational Giants? Explain...........................4
3. How can Ocean Park capitalise on Disneyland's presence?........................................................4
Reference List..................................................................................................................................6

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INTERNATIONAL BUSINESS MANAGEMENT
1. Why was Ocean Park able to turn a threat into an opportunity?
Since, established in the year 1977, Ocean Park was the only investment park in the local area,
they suffered from lack of competition and because of which did not feel the need to upgrade
themselves or develope the brand image. After the emergence of business investment Park
comma its feel as if they did not have a brand image at all. It is worth mentioning that the brand
logo of Ocean Park at that time was symbolised by the non smiling seahorse. It is evident in the
case study that’s the young people found it hard to associate themselves with the non smiling
seahorse as it was not at all warm or cuddly.
In this situation Ocean Park amusement park was on the verge of being eliminated from
competition. However, in the words of the board chairman of Ocean Park, Allan Zeman, the only
way they could survive in the face of the stuff competition first to make their Park absolutely
world class (Kozak, 2016). However, it was also evident that beating Disneyland in their own
game, is also impossible. That is why the company had to launch their $700 worth rebranding
plan (Tsang, Prideaux & Lee, 2016). There in was to develop a different theme for the park
altogether different from that of Disney. On one hand Disneyland emphasized on the theme of
the cartoon characters The Marvellous visual impact created by their movie like sets and lustrous
build up. On the contrary Ocean Park geared up for facing Disney's competition by installing you
attractions, up-gradation of TVS rides and enhancing the opportunity for the young visitors to
engage in two interactive activities with animals including the only Pandas of Hong Kong.
Ocean Park aimed to establish themselves as a world-class Marine based fraction using real
animals. Hence, the factor of advantage for them was that they wanted to poultry the real nature
rather than the spelling strength with cartoon characters, castles, fantasy as well as virtual reality
like Disney. In an overall analysis it can be stated that they never any of the decorations, rights or