Disruptive Service Innovation

Running head: DISRUPTIVE SERVICE INNOVATION
DISRUPTIVE SERVICE INNOVATION
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DISRUPTIVE SERVICE INNOVATION
Executive Summary
Ride Sharing service of the Uber serves reliable experience to the customers.
Uber consists of various option of services such as UberX, bicycle-sharing service,
pool, etc. Uber Eats, Uber Freight matches are some other services associated. It
is considered to be the Disruptive Innovation as it has created a great value in
economy by beating the other similar service and taxi business. It has also created
an edge for other competitors in the market. Every new innovation has its own
drawbacks, this one also has some of it. How Uber is being disruptive innovation,
is explained in this project and few recommendations are included to improve the
business strategy.
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DISRUPTIVE SERVICE INNOVATION
Table of Contents
1. Ride Sharing Service, Uber:.........................................................................................................3
1.1 Introduction:..............................................................................................................................3
1.2 Study of Adoption Categories:...............................................................................................4
2. Analysis of the Service:...................................................................................................................6
2.1 Evaluation of the Design:........................................................................................................6
2.2 Start-Up Potential and Entrepreneurship:.......................................................................7
2.3 Application of Business Analytics:.......................................................................................8
Conclusion.................................................................................................................................................9
Appendix 1.................................................................................................................................................9
Infographic Representation:..........................................................................................................9
Bibliography:...............................................................................................................................................10
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DISRUPTIVE SERVICE INNOVATION
1. Ride Sharing Service, Uber:
Ridesharing service is one of the disruptive innovations which have enhanced proficiency,
intelligence. It deals with design, operation and usage, which needs control through processing of
information technology. For this report, as a Ride sharing service Uber’s Dispatch system has been
chosen which falls under the category of service innovation. It has geared up the transportation
services through its innovative strategy which serves the people to gain easy access to
transportation modes according to their needs.
1.1 Introduction:
The Ride sharing service have various modes of transportation, such as platform-based services
Uber, Lyft, etc. bike sharing, car sharing, etc. As a transportation start-ups, Uber has created a
great value in the market. It is an online taxi business, which have real-time application in the
market platform and it is one of the most successful startups. It’s Dispatch system assist in
allocating drivers to the riders using smart phones. It follows two services one is supply service and
another one is Demand service.
According to Clayton Christensen’s theory, Disruptive innovation can be defined as a
process by which a product or service which have minimum application at the initial stage and
results in bottom position in the market. Later there due to the enhancement product or service
eventually able to create an edge for the competitors. Uber have been successful in business to
disrupt the existing cab transportation by serving an impressive experience of quick response,
availability of cabs and transfer payments. Using Uber, people can save time and can book a cab
anytime according to their needs with affordable prices.
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