Triple Bottom Line and Business Sustainability

Running head: DISSERTATION
Dissertation
Name of the Student
Name of the University
Author Note

1DISSERTATION
Abstract
This is a research, which is portraying the impact of corporate social responsibility on the bottom
line of an organization. It is evident in the modern-day organizations that corporate social
responsibility is being used as a strategic imperative. Corporate social responsibility has been
used by the organizations to contribute to the society and corresponding environment. However,
the major question lies in the fact that whether the corporate social responsibility if include in the
core strategies can facilitate in improving the performance of the organization (Asif et al. 2013).
Several researchers have analyzed the topic to identify both positive and negative impact of
corporate social responsibility in the organization. thus, this study will analyze the impact of the
corporate social responsibility on the bottom line of the organization to validate the existing
theories in this topic. Thus, it can be concluded from the study that corporate social
responsibility will have an impact on the bottom line of the organization. The objectives of the
organization have been linked with the findings of the study. The first objective was to identify
the impact of corporate social responsibility of the organization with that of the bottom line of
the organization. The findings from the regression analysis and hypothesis testing has been able
to establish the relationship between the independent and the dependent variable in the study.

2DISSERTATION
Acknowledgement
By this research, I have experienced best possible learning of my life. By conducting this
research, I have learnt various concepts, models and theories. I first thank to the almighty God.
After that, I want to thank to my supervisor ______________ who is my friend, philosopher and
guide. I also thank my parents for being supportive and accommodative for completing this
research. I want to thank my friends for giving me the moral support while conducting this
research.

3DISSERTATION
Table of Content
CHAPTER 1....................................................................................................................................7
INTRODUCTION...........................................................................................................................7
1.0 Introduction................................................................................................................................7
1.1 Background of the research.......................................................................................................7
1.2 Aim of the Research................................................................................................................12
1.3 Research Hypothesis................................................................................................................13
1.4 Research Objectives.................................................................................................................13
1.5 Research Question...................................................................................................................14
CHAPTER 2..................................................................................................................................15
LITERATURE REVIEW..............................................................................................................15
2.0 Literature Review....................................................................................................................15
2.1 Introduction..............................................................................................................................15
2.2 Sustainability...........................................................................................................................16
2.3 Three Bottom Line Approach..................................................................................................18
2.4 Corporate Social Responsibility and its Dimension................................................................20
2.5 The Evolution of TBL framework...........................................................................................24
2.6 Advantage and Disadvantages of incorporating TBL approach within organization..............25
2.7 Conclusion...............................................................................................................................26
CHAPTER 3..................................................................................................................................27
RESEARCH METHODOLOGY..................................................................................................27
3.0 Research Methodology............................................................................................................27
3.1 Research Philosophy................................................................................................................28
3.3 Data collection.........................................................................................................................32

4DISSERTATION
3.4 Data Analysis...........................................................................................................................33
3.5 Sampling..................................................................................................................................34
3.6 Reliability and Validity............................................................................................................35
3.7 Ethical consideration...............................................................................................................35
CHAPTER 4..................................................................................................................................36
FINDINGS AND ANALYSIS......................................................................................................36
4.0 Findings and analysis...............................................................................................................36
CHAPTER 5....................................................................................................................................4
CONCLUSION AND RECOMMENDATION..............................................................................4
5.0 Conclusion.................................................................................................................................4
5.1 Recommendation.......................................................................................................................5
References........................................................................................................................................7

5DISSERTATION
List of Figures and graphs
Figure 1: Sustainability (graphical representation)........................................................................19
Figure 2: Research onion Model....................................................................................................29
Figure 3: Research Philosophy......................................................................................................31
Figure 4: Research Approach........................................................................................................32
Graph 1: Tenure.............................................................................................................................38
Graph 2: Gender............................................................................................................................39
Graph 3: Age..................................................................................................................................41
Graph 4: Satisfaction level of employees......................................................................................42
Graph 5: Ethical behavior will influence corporate social responsibility......................................44
Graph 6: Globalization has affected corporate social responsibility.............................................46
Graph 7: Change management has positive impact on corporate social responsibility................48
Graph 8: Corporate social responsibility will have positive impact on employee engagement....50
Graph 9: Corporate social responsibility will have positive impact on employee motivation......52
Graph 10: Corporate social responsibility will have positive impact on consumers.....................54
Graph 11: Corporate social responsibility will have positive impact on brand image..................56
Graph 12: Corporate social responsibility will have positive impact on financial performance...59
Graph 13..........................................................................................................................................0

6DISSERTATION
List of Table
Table 1: Tenure..............................................................................................................................37
Table 2: Gender.............................................................................................................................39
Table 3: Age..................................................................................................................................40
Table 4: Satisfaction level of employees.......................................................................................42
Table 5: Ethical behavior will influence corporate social responsibility......................................44
Table 6: Globalization has affected corporate social responsibility..............................................46
Table 7: Change management has positive impact on corporate social responsibility.................48
Table 8: Corporate social responsibility will have positive impact on employee engagement.....50
Table 9: Corporate social responsibility will have positive impact on employee motivation.......52
Table 10: Corporate social responsibility will have positive impact on consumers......................54
Table 11: Corporate social responsibility will have positive impact on brand image...................56
Table 12: Corporate social responsibility will have positive impact on financial performance....58

7DISSERTATION
Topic: Impact of corporate social responsibility on organizational bottom-line
CHAPTER 1
INTRODUCTION
1.0 Introduction
This is a research, which is portraying the impact of corporate social responsibility on the
bottom line of an organization. It is evident in the modern-day organizations that corporate social
responsibility is being used as a strategic imperative. Corporate social responsibility has been
used by the organizations to contribute to the society and corresponding environment. However,
the major question lies in the fact that whether the corporate social responsibility if include in the
core strategies can facilitate in improving the performance of the organization (Asif et al. 2013).
Several researchers have analyzed the topic to identify both positive and negative impact of
corporate social responsibility in the organization. thus, this study will analyze the impact of the
corporate social responsibility on the bottom line of the organization to validate the existing
theories in this topic.
1.1 Background of the research
The awareness about the environment started in the early 90’s with the advent of global
warming and degradation in the corresponding environment. Most of the organizations have
been using the corporate social responsibility as a gimmick when it was initially introduced in
the corporate society. However, globalization has changed the whole perspective of the
organization and corporate social responsibility has been included as the integral part of the