Factors Influencing Purchase Behaviours of Privately Owned Automobiles Among Car Buyers in Kuching, Sarawak Based on Income Level
VerifiedAI Summary
This dissertation analyzes the factors influencing purchase behaviours of privately owned automobiles among car buyers in Kuching based on income level. The study aims to help car manufacturers align marketing efforts with consumer behaviours to sell more effectively. The research includes a literature review, methodology, data analysis, and recommendations. The study found that stable and standard economic conditions of car owners in Kuching have a significant influence on their purchasing intentions while buying private automobiles.
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