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DISSERTATION ACKNOWLEDGMENT: Deep gratitude and respect for my mentor

   

Added on  2020-01-07

45 Pages12681 Words115 Views
DISSERTATION

ACKNOWLEDGMENTI hold deep gratitude and respect for my mentor who has been supporting and inspiringthroughout this research journey. The motivational statements and enlightening argumentshelped me in choosing the right options and presenting a reliable and valid report. I am alsoobliged by the support and encouragement which was portrayed by my family membersespecially my parents and colleagues. I present a sincere thanks to all my friends and respectiveteam members who have been providing their patience for backing me up in critical situations. Iacknowledge every individual linked with this research for helping me in presenting andgathering the data and providing proper analysis.2

ABSTRACT A major agenda behind carrying out this research work is to ascertain the success ofRomanian shops in the New Eltlam region. It is done with another fundamental consideration ofdetermining their practicality in the well established retail sector of UK. It is where thisparticular industry is currently dealing with a contending state due to an active existence ofseveral renowned firms. It is where the retail organizations are duly known to make a hugecontribution in enhancing the economic status of a nation and thus requires to base upon properand timely market research. This investigation has thus contributed in acknowledging theviability of a proposed Romanian shop in the New Elthlam area.Wherein, it has been identified that the concept of retail is highly increasing in thislocation where its residents are together assumed to appreciate a feasible existence of Romanianshops over here. The intended purpose of this survey is together allied with some well definedobjectives so as to provide a guiding base to the researcher to carry out the study in a directionalmanner. The foremost objective of the surveyor reflected over here is to discover a realisticconcept of Romanian shops by together determining its success in the New Ethlam area. It isdone with a subsequent goal of identifying the involvement of Brexit in the launch of Romanianshops in New Ethlam by lastly recommending dome effective ways in which the smallbusinesses can effortlessly survive under it. Business expansion is a great opportunity for growth and development of an organisation.Retail industry is a sector which allows large scale growth and profitability within a short periodof time if effectively planned. The present research study aims to understand the viableconditions which will support establishment of a Romanian shop in New Eltham. The entireresearch is based on descriptive and explanatory design of presentation. Furthermore, the use ofqualitative and quantitative methods has been implied for gaining information about the study.For this research study, data collection was performed with primary and secondary research toolsthat is by formulating a questionnaire and referring to publications respectively. The samplingtechnique used for this research is probabilistic and sample selected was 100 customers whobelonged to New Eltham. Qualitative analysis was aided by thematic analysis which helped in3

getting accurate results. From all these analytical aspects, it was realized that it is viable to opena Romanian shop in New Eltham. 4

TABLE OF CONTENTSINTRODUCTION ..........................................................................................................................61.1 Background............................................................................................................................61.2 Rationale for the dissertation.................................................................................................61.3 Aims and objectives ..............................................................................................................61.4 Limitation of the study...........................................................................................................71.5 Significance of the research study.........................................................................................71.6 Structure for the dissertation .................................................................................................7CHAPTER 2 LITERATURE REVIEW .........................................................................................92.1 INTRODUCTION.................................................................................................................92.2 Literature review ...................................................................................................................9CHAPTER 3 – Research methodology .........................................................................................17CHAPTER 4- DATA ANALYSIS................................................................................................19CHAPTER 5 - Conclusion and recommendation..........................................................................32Conclusion ....................................................................................................................................32Recommendations .........................................................................................................................32REFERENCES .............................................................................................................................35APPENDIX ...................................................................................................................................375

TOPIC :- IS IT VIABLE A ROMANIAN SHOP IN NEW ELTHAM?INTRODUCTION 1.1 BackgroundRetail industry in the New Eltham is growing at a faster pace and it is offeringopportunities for success to organizations that are working in this sector. It requires a strategicapproach for opening a new shop in the retail industry. New Eltham has been situated in SouthEast London and it has grown as a suburb of farmland. 1.2 Rationale for the dissertationThe main reason behind carrying out this study is to find out viability of opening a newshop in the retail industry among New Eltham. The main focus of this research is to identifysuccess of Romanian shops in the New Eltham. It is essential that proper research should beconducted for assessing the probability of getting success in the retail industry. This sector isfacing intense competition and many new players are trying to start their business in thisindustry. A business can gain success and growth if it adopts a strategic and systematic approachand it will aid for gaining competitive advantage for the business. 1.3 Aims and objectives AIM :- To demonstrate viability of Romanian shop into the retail industry among NewEltham.Following are The main objectives which are linked with the research and they are as follows :- To determine the factual concept of Romanian shops. To ascertain the success of Romanian shops in New ElthamTo identify the intervention of Brexit in launching Romanian shop in new Eltham. To recommend ways in which such small business can survive in Brexit by togetherenhancing their viability. Research questionsWhat are the factors that affect the opening of FMCG store in New Eltham ? How success of Romanian fast moving consumer goods shops in New Eltham can bedetermined?How intervention of Brexit in launching Romanian shop in New Eltham? 6

1.4 Limitation of the studyIt is assertive that limitations and delimitation of the study should be determined.Different types of research tools are used for conducting the overall research in proper manner.Exploratory research design has been used in the present study in which major focus has beengiven for assessing, identifying and exploring new ideas. It supports in getting desired findingsof the research study. Different sources such as primary and secondary sources have beenselected for gathering required data and information that is being needed for completing theresearch study in appropriate manner. Primary data has been collected with the help of questionnaire and secondary data havebeen collected from Books, journals, Newspapers and other online articles. Sample size of 20participants have been taken in the present research case. Along with this inductive approach hasbeen selected in which results of the study moves from specific to general. In the presentresearch study retail industry of New Eltham has been selected and all the data and informationhas been collected from there. The major limitation of this study is lack of proper data andinformation that is required for accomplishing the required objectives of the present study.Primary and secondary data sources have been used and no other sources are used for collectingnecessary data and information. In primary data collection method only questionnaire methodhas been selected and it is main drawback of this study. 1.5 Significance of the research studyThe study that has been conducted is important at academic level as well as corporatelevel. This work will be beneficial for an entrepreneur who is trying for opening a new shop inthe retail industry of New Eltham. Present research carried out will support in the areas of studyand future researcher will be beneficial from the present study that has been conducted.Furthermore this research has been also advantageous for the academic level where students andlearners will be benefited from the findings of the study. 1.6 Structure for the dissertation CHAPTER 1 – Introduction :- It is the first chapter of the study in which background of thestudy, rationale of the study, aims and objectives, significance of the study have been explained. 7

CHAPTER 2 – Literature review :- Views presented by different authors have been mentioned inthis chapter. It provides basic to the entire research that has been conducted. CHAPTER 3 – Research methodology :- Diverse tools and techniques that has been used forconducting research have been mentioned in this chapter. CHAPTER 4 – Findings :- Key findings of the research has been explained in this section andfindings from the primary and secondary analysis have been mentioned. Discussion of findings :-Brief discussion of the findings have been explained in this part. CHAPTER 5 - Conclusion and recommendation :- Outcomes that are received from the researchhave been mentioned in this chapter. 8

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