Dissertation Methodology for Study on Amazon's Entry into Foreign Markets

Running head: DISSERTATION METHODOLOGY
Dissertation methodology
Name of the student
Name of the university
Author Note:

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DISSERTATION METHODOLOGY
Table of Contents
Research Methodology....................................................................................................................3
Introduction......................................................................................................................................3
Research Philosophy........................................................................................................................3
Research Paradigm..........................................................................................................................4
Post Positivism.................................................................................................................................5
Methodology (Case Study)..............................................................................................................6
Collection of Data............................................................................................................................7
Thematic Analysis of Data..............................................................................................................8
Table 1- Codes and Sub codes of the Themes...............................................................................11
References......................................................................................................................................12

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DISSERTATION METHODOLOGY
Research Methodology
Introduction
The research begins with the introductory part where readers are introduced with a brief
overview on the methodology chapter of the dissertation. The introductory part is followed by
the choice of the research philosophy where the researcher aims to establish the different types of
research philosophy and also chooses the most suitable research philosophy for this research.
The researcher uses the post positivism philosophy and provides a detailed analysis on its
justification and use in the research. The case study of Amazon on its entry into the foreign
markets and its impact is the next part of the research. The following part of the research has
properly analyzed and presented an effective description of the different elements of the study.
The process of collecting the information regarding the study and the thematic analysis of the
results forms the next two chapters where the researcher has mentioned all the sources from
where data is collected and the theme based determination on whether the objectives of the
research are met or not respectively. The researcher has provided an overall summary of the total
project in the concluding part of the methodology section which will provide a jest of the total
methods used in this following research.
Research Philosophy
The researcher has plans to use the strategies in order to gain knowledge about the basic
philosophy of the research. The philosophical position in terms of a research refers to the nature
of the world and how the knowledge gained from the world is obtained. The following activity
helps the researcher to select the methodologies of the research as well as identify the

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DISSERTATION METHODOLOGY
presentations and findings of the particular study. Ontology can be referred to as the basic beliefs
of a person about the world and the way he treats reality. On the other hand ontology is the basis
for developing the epistemology as because the following refers to the type of relationship that
exists between the researcher and the knowledge. Becoming ontological refers that the reality is
changing and focuses on the meanings of human interactions and reality contexts. On the other
hand a constructionist epistemology holds the view that meaning is not discovered but it is
formulated by the individuals or groups from their engagement with realities. The intention of
the following research is to find out the problems and issues faced by the different industries in
international expansion.
Research Paradigm
Research Paradigm can be defined as the set of beliefs that leads to the formulation of a
research and the interpretation of the results of the following research. The research paradigm are
also based on the epistemological and ontological assumptions.
Most of the researchers generally highlight three different paradigms for the conduction
of a research; they are positivism, interpretiveism and pragmatism. These three approaches are
different in nature as because each of them has a different meaning altogether. Positivism defines
reality as an independent variable and has an objective of its own; it is also specific and credible
in nature. Most of the researchers depend on positivism philosophy to complete their research.
However there are many who thinks otherwise and points out to some of the limitations of the
positivism philosophy. Criticisms of the following philosophy involve the highly controlled
environment in such an approach which restricts the results of the research. Such a feature of the
following approach limits the researcher from providing the correct information, thus affecting