Report on Dissertation Proposal - UK

Added on - 03 Jun 2020

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Dissertation Proposal1
ContentsContents...........................................................................................................................................2TITLE..............................................................................................................................................3INTRODUCTION...........................................................................................................................3RATIONALE OF THE STUDY.....................................................................................................3What is the research issue?.........................................................................................................3Why is it an issue?......................................................................................................................3Why is it an issue now?...............................................................................................................4What could this research shed light on?......................................................................................4CHAPTER 2 Literature Review......................................................................................................4CHAPTER 3 RESEARCH METHODOLOGY..............................................................................6REFERENCES..............................................................................................................................102
TITLETo determine the challenges and opportunities of franchising in the fast food sector inUK.INTRODUCTIONThe fast food industry has a wide scope in UK. It is earning a good profit since manyyears and has various more opportunities to offer in the market. On a broad level it is found thatthe fast food business is dominated by few big players in UK such as KFC, Burger King,McDonalds etc. there is a big rivalry among each one of them and they are giving a closecompetition to one another (Baggaley, 2014). Franchising is a process through which right tosale is given to another group or individual by the owner of a brand against which a fixed amountis being paid. In UK this type of ownership has its both positives and negatives and thereforebefore doing the selection of ownership type it is required that proper evaluation is done so thatexpected goals and objectives are achieved. The major objective of this proposal is to identifydifferent opportunities and constraints that are faced while going for franchise ownership in fastfood industry in UK (Dhingra and Parker, 2015).RATIONALE OF THE STUDYWhat is the research issue?Demand in the fast food business has raised to a great level and this has attracted moreand more investors to invest in the same. There are a number of options which a business manhas to enter in the market like going for partnership, doing sole proprietorship, taking a franchiseetc. Since the market conditions of every place is different it is important that before doing theselection of a particular type it is properly investigated that how much positive changes ofgrowth will it provide (Dant and Grünhagen, 2014). This is the issue to the same research inwhich both the aspects of franchise business in food industry of UK will be studied in detail.Why is it an issue?To provide true image of the market to the investors is required as this way it act as asource of information to plan the business activities. Due to tough competition and differentculture of UK franchise business faces a mix response in the market. This way it becomes amajor issue to understand the market of UK so that it can be decided that weather to enter as afranchise is a good option or not for the business (Leeand, 2015).3
Why is it an issue now?The food trend has raised to a great extent and therefore more concentration needs to begiven to each aspect of the same (Stobart, 2016).What could this research shed light on?Highlighting the positive and negative of franchise business type in food industry of UKwill be the objective of this study. The result of this research will help in understanding themarket in detail and it will be easily concluded that what all opportunities an entrepreneur willhave if he starts the business by choosing franchisee as option of ownership (Davidson and Sahli,2015).AimTo determine thestrategic opportunities for businesses in the fast food sector in the UK fromusing franchising as the ownership model.Research ObjectiveTo analyse the food industry of UKTo analyse the opportunities which a franchise food business has in UKTo analyse the difficulties faced in UK food industry while entering with a franchiseownership.Research QuestionWhat are the advantages to an individual starting business in food industry with keepingfranchise as a method of ownership in UK market?What are the barriers faced in the UK food industry by the entrepreneurs starting businessby taking franchisee?What is the impact on profitabilityby using franchising as the ownership model in UKfood industry?CHAPTER 2 Literature ReviewWhat is franchising and what all opportunities it has in food market of UKDada, Watson and Kirby, (2015) says that in contrast with health and fitness franchises,fast food sector franchise are the most popular and known one fro the owners. Franchise is acomplex section of business society, but if proper research is done before adopting andimplementing as well as in finding the best suitable franchise then it may return tremendoussuccess in business commodity. The author says that4
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