Relationship of celebrity effect and purchase intention of consumer
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Added on 2020-06-03
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Dissertation (Relationship of celebrity effect and purchase intention of consumer) INTRODUCTION 1 1.1 Overview 1 1.2 Background of the study 2 1.3 Significance of research2 1.4 Rationale of the study3 1.5 Research Aim 3 1.6 Research Objectives 4 1.7 Research Questions 4 CHAPTER 2: LITERATURE REVIEW5 2.1 The impact of celebrity culture on consumers buying behaviour. 6 2.3 The importance of celebrity culture that really affects consumers perception which are related with brand image and high position at market place.7 REFERENCES
Relationship of celebrity effect and purchase intention of consumer
Added on 2020-06-03
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