logo

Distribution Network Assignment

   

Added on  2019-11-25

4 Pages700 Words225 Views
Running head: DISTRIBUTION NETWORKDISTRIBUTION NETWORKName of the Student:Name of the University:Author note:

1DISTRIBUTION NETWORKAnswer to Question No. 1The Indian distribution network consists of retail network, wholesale network andlogistics infrastructure. The retail network consists of around nine million outlets like,traditional outlets, grocers’ stores, specialized stores, service outlets, supermarket and onlinestores. The wholesalers buy products from the manufactures and after that sell it to theretailers. The wholesaler performs storage, credit provision, information provision and bulkbreaking for manufacturers. The logistic infrastructure is based on the warehouse network,which is influenced by mostly the taxation structure and partly by transport, distance anddemand inspection (Lilien and Grewal 2012).Answer to Question No. 2As many hawkers sell newspapers and magazines throughout Mumbai and they havelimited budget, I would like to offer some percentage of money from my total budget of thenew periodicals for distribution and selling. The strategy depends upon how one couldconvince those hawkers. However, if one is sure about that his or her periodical will be sold;it would not be very difficult to convince someone, especially if one offers money in return ofthe service. The convincing part depends upon how one is able to influence, persuade, adviseand project his product to the distributors. The art of convincing is the leadership quality thatone has to achieve for effective communication with others. Answer to Question No. 3In terms of international distribution channels, I would like to suggest to companiessuch as Apple to gain a larger market share in India that the producer directly sells hisproducts to the retailer, who would sell this product to the end consumer. In this distributionchannel there is only one intermediatory, which is the retailer. Another suggestion could be

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Assignment What is Supply Chain Management?
|5
|669
|21

Selling Experience - Apple Store Sales Employee
|7
|1399
|306

E-commerce Retail and Services: Maintaining Your Customers Happy
|28
|1243
|90

Internal Analysis of Apple: Value Chain Analysis and Success Factors
|21
|5273
|94

Supply Chain Management - Gateway and Apple - Report
|9
|2808
|114

Organizational Strategy and Policies
|8
|1265
|230