Selling Experience - Apple Store Sales Employee

Running head: SELLING EXPERIENCE
Selling experience
Name of student
Name of university

1SELLING EXPERIENCE
Task 1
I am currently working as a sales employee in an Apple Store, which is one of the many
outlets run by Apple for selling their products. As a sales employee at an Apple Store, I am
expected to sell a range of Apple products to the customer. The Apple Store sells products like
iPhones, iPads, Macbooks and so on (Apple, 2018). Usually, Apple Store employees are
expected to have a college degree in a relevant course. I have had two years of expertise in sales
and marketing and am in charge of customer care at the Apple Store. As part of my duties, I am
expected to interact with potential customers and convince them to buy our products.
Task 2
Apple is a multinational technology company based in California. The company is
responsible for designing, developing and selling computer software, consumer electronics and
other online services. The company also sells hardware products like iPhones, iPads, iPods and
Mac personal computers. The company has over 500 retail stores. Apple has flourished owing to
a rapid expansion in the telecommunication and information technology industry, which is
currently known as the age of digital revolution. The industry of information technology has
expanded at an alarming rate and Apple brings in nearly 250 billion US dollars in revenue each
year. The technology industry is an extremely volatile one (Jinjin, 2013). However, Apple
follows a differentiation strategy which helps in distinguishing its products from the rest of the
competitors (Khan, Alam & Alam, 2015). The chief rivals of the company include Google,
Samsung and Microsoft. These companies offer similar products and services. Yet, Apple
manages to maintain its niche market by following a higher pricing strategy. However, it must be

2SELLING EXPERIENCE
mentioned that the financial crisis in the past ten years has caused customers to move away from
Apple products to cheaper alternatives, like Samsung or Microsoft.
Task 3
The client I will be selling the product, iPhone XS, to is Mr. John Brown. The client is a
30 year old male; he is single, and currently residing in Vancouver. He is working for a
renowned IT firm in Canada and belongs to the high income group. John has been an avid
photographer for more than five years, and prefers to click photographs on his phone. He has
come to realize that the iPhone XS comes with a state of the art camera with unique features,
which would enable him to click fantastic photographs. This is why he has chosen to meet with
me, in order to discuss the features of the phone, before he makes an informed purchase. We will
be meeting at the store itself, since I would be able to demonstrate the features properly.
Task 4
While meeting with the client, my main aim will be to ensure that I am able to answer
and clarify his doubts and queries and finally move him to action. Since John is meeting with