Diversity and Affinity Assessment Task

Running head: DIVERSITY AND AFFINITY
Diversity and Affinity
Name of the student
Name of the University
Author note

DIVERSITY AND AFFINITY1
Table of Contents
Introduction............................................................................................................................ 2
Company Background............................................................................................................2
Diversity and the Affinity......................................................................................................... 2
Cultural Diversity.................................................................................................................... 3
Workplace approach.............................................................................................................. 4
Conclusion............................................................................................................................. 4
References............................................................................................................................. 6

DIVERSITY AND AFFINITY2
Introduction
Diversity is inclusive of the whole spectrum of the primary dimensions of a person
which includes the race, gender, religion and the ethnicity. The organizations can create the
diverse workplace that can help in the complete utilization of the human capital. The concept
helps in encompassing the acceptance along with the respect that helps in recognizing the
individual differences of the people (Ger, 1999). It helps in the exploration of the differences
within the framework of the positive and the nurturing environment. It can help in the
understanding of the people and it helps in celebrating the rich dimensions which are
contained in each individual. Affinity bias refers to the unconscious tendency of the people of
getting along with the people who are similar to each other. The people need more amount
of effort in bridging the differences in the event of diversity being present among the people.
Australian Marketing Agency creates the innovative solutions which helps the business in
working to the full potential which helps in delivering the superior results for a company. The
company provides the digital solutions which helps the other business in achieving the
success. This report throws light on the concepts of the diversity and the affinity that can
prove to be critical for the success of a company. This report elucidates on the cultural
diversity within the organization and the approach that can be taken by a company that can
help in encouraging the aspect of the workplace diversity.
Company Background
Australian Marketing Agency is a company of large stature which have emerged to
become greatly popular in the country with the help of the digital solutions which it provides
to the clients. The company develops the brand stories that helps the business in working to
the full potential. The company provides the breakthrough insights that helps the different
business in winning the favour of the customers. The number of the staff in the company are
around 1000 who cater to the specific needs of the clients. The company lays stress on the
element of the gender balance and 40 % of the total members of the staff are the women
which speaks of the importance of the diversity policies in the company. The organization
recruits the older along with the younger employees that have helped the company in taking
the advantage of the unique skills along with the attributes of the members of various kinds
of the age groups (Dover, Major & Kaiser, 2016). The company have workers of the
indigenous origin that have been instrumental in increasing the diversity in the company.
Diversity and the Affinity
In my opinion gender diversity helps in moderating the relationship in between the
group efficacy and the group outcomes that can set the stage for the success of a company.
It has been found that group efficacy and the performance relationship have been found to