Diversity in Qantas Airline

Running head: DIVERSITY IN QANTAS AIRLINE
Diversity in Qantas Airline
Name of the Student
Name of the University
Author’s note

1DIVERSITY IN QANTAS AIRLINE
Executive Summary
The purpose of the assignment is to understand some of the concepts which is associated with
cultural diversity. The theories that are discussed in the assignment are Discrimination, Prejudice
and racism. These are some of the important issues in establishing cultural diversity in the
society as well as in an organisation. The company that has been selected to write the assignment
is Qantas Airlines; the company is an Australian multinational company that has achieved
success in the process.

2DIVERSITY IN QANTAS AIRLINE
Contents
Introduction......................................................................................................................................3
Critical analysis of the concepts related to cultural diversity..........................................................3
Discrimination.............................................................................................................................3
Prejudice and racism....................................................................................................................4
Examination of the theories in workplace.......................................................................................4
Cultural diversity in Qantas Airlines...............................................................................................6
Conclusion.......................................................................................................................................7
Reference List..................................................................................................................................9

3DIVERSITY IN QANTAS AIRLINE
Introduction
Globalization has encouraged business organisations to have a wider rich to their target
market. Political scenario, economic conditions and society are some of the aspects in the
external business environment which become more significant in international market.
Acceptance of various cultures all over the world is a large part of globalization (Martin, 2014).
There are various advantages in the process as it provides a broader perspective of things; it also
helps the company in management and building relations with the customers. Diversity is a
concept that includes different factors that make up an individual, including age, gender, culture,
religion, personality, social status and sexual orientation (Grivastava & Kleiner, 2015). In a
business organisation, diversity and acceptance of individual based on their talent and skill leads
to a number of benefits. In order to understand the aspects of multiculturalism or cultural
diversity, one of Australia’s famous airline companies is going to be analyzed: Qantas Airline.
Critical analysis of the concepts related to cultural diversity
Discrimination
Discrimination is the process by which a person is treated in a different way based on
beliefs, values norms conditions. For example: in an organisation, if a person is treated in a
different way because of the gender of a person overlooking the skills of the person. There are
four aspects of the concept of discrimination in the society, direct effect, indirect effect,
Harassment, Victimization (Mishra & Mishra, 2015). In direct discrimination a person is directly
treated in a manner that is unjustified compared to another individual with similar skills in a
similar situation. Indirect discrimination is the process by which a person feels he or she is