Coca-Cola's Workplace Diversification

This assignment analyzes Coca-Cola's workplace diversification practices. It examines how these initiatives contribute to competitive advantages, employee motivation, and productivity. The analysis also compares Coca-Cola's strategies with those of Pepsi, identifying best practices for further improvement. Ultimately, the paper highlights the importance of workplace diversification for creating a positive and inclusive work environment that fosters innovation and growth.

Running head: DIVERSITY MANAGEMENT
Diversity management by Coca Cola Company
Name of the student:
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Introduction
Coca Cola company which is based in United States of America provides products which
are carbonated soft drinks. The company was established by John Pemberton. The company has
its variants of its products such as Diet Coke, Caffeine Free Coca Cola, Coca Cola Life, Coca
Cola Cherry and so forth. In the year 2013, the products of the coke are sold over 200 countries
having the consumers who are downing more than beverage servings each day at 1.9 billion
company (Coca-Cola Company).The competitors of the company are Pepsi, Dr. Pepper Snapple
Group which is regarded as the third largest manufacturer of soft drinks which are available
widely. In the Southern and Central America, the Kola Real, also known by the name RC Cola in
the country Mexico, is a developing competitor of Coca Cola. In Sweden, Julmust is another
important soft drink manufacturer which has surpassed Coca Cola during the Christmas season.
Worldwide, the company has competitors and they are growing gradually in order to defeat the
Coca Cola Company through their larger sells (Coca-Cola Company). The jobs and services that
are provided by the company are Part time Assistant Manager, Technological Administer, QA
tester, Sales Representative of Office Sales, Manager in the retail sales, Specialist jobs in the
support to Customers, Associate of the Retail sales of the company, Independent contractor and
so forth. Therefore, by keeping this background in mind, it is important to judge the
diversification of the Coca Cola Company and the way it practices diversification in order to
embrace inclusiveness (Barak and Michalle).
Current practices by Coca Cola Company to embrace Diversification
The enterprise of Coca Cola is looking forward to increase a four percent in sales to $5.6
billion in the second quarter as the company is looking forward to reframe its operations in the
midst of the changing demand of the consumers in the market of soft drinks. Right now Coca
Cola is selling more than 35,000 products around the world. The company has expanded its
practices through their offerings of products which are the greater examples for the case studies
for the business seeking revenues (Barak and Michalle). The company looks forward to diverse
the markets, capitalizing the company’s inclusive culture in order to attract, develop and retain
the worldly talent mix in order to give force to the competitive advantages (Coca-Cola
Company)

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Coca Cola looks forward to make diversity as the core area in their business strategy.
They look forward to create a working environment which would provide the associates with the
equality to access information, opportunity and development. Coca Cola Company is right now
is as well looking forward to recruit people having diversified talents and ideas. The company
practices its inclusion to embrace the world of multiculturalism both in the work place as well as
in the market place (Barak and Michalle). The company practices inclusiveness of the company
through conducting the formal surveys by taking the feedbacks of the employees by conducting
the educational programs and programs which are Resolution Resources based, where the
associates are involved to solve the issues that are being faced by the workers of the company.
To make the workplace diversify, the Coca Cola company focusses on developing and framing
out strategies in order to make the workforce to resemble the community that one is operating
(Lauring). The company believes in asking for the referrals to the existing employees, involved
in talking with the organizations of the community to help out the candidates. The company as
well provides training based on diversity in the workplace (Coca-Cola Company; Patrick et al.)
The company looks forward to Human and Workplace rights which further increase the
diversification in the workplace. These two important practices are regarded as important
elements which would provide growth to the sustainable environment. The company therefore,
makes sure that the people in the workplace are treated with respect and dignity. The workers
have their own fundamental rights in order to provide healthier and safer workplace (Lauring).
The KORE (Coca Cola Operating Requirements) defines the standards, policies and
requirements for controlling the safety, the quality and environment through their operations,
therefore, the people from different background are being respected and safety is provided to
them (Barak and Michalle; Coca-Cola Company).
Practicing and benefits of Diversity
The current practices in the workplace which incorporates diversification and
inclusiveness provide more benefits to the organization which has made the Coca Cola company
to increase its productivity (Patrick et al) The workplace diversity benefits the managerial tools
and challenges to the company. The productivity is successful in terms of bringing competitive
advantages to the company. The employers can provide solutions to the customers and the
managers as well helpful in brining creative methods and skills to the employees working under

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him. The workforce diversity also enhances creativity because the employees who are hailing
from different backgrounds come up with different creative ideas and methods in order to make
the products unique. The taste of Coca Cola varies with the diversification in the countries and
its products achieve inclusiveness in terms of its variety and the authentic taste of culture of the
company. Thus, it can be said, the absorption of idea is necessary from the people of different
countries in order to give products, the different taste and the feeling of culture in their mind.
This creativity lead the company to expand more in their sphere of development
(Podsiadlowski).
The Coca Cola Company is a global market which gains advantage from the lingual
diversity taking place in the workplace (Harvey et al.) The organization recruit people who are
multilingual so that the employee knowing a particular international language would feel
comfortable while communicating with the other representatives knowing that particular
language. This is known by the terms language diversity. This has benefited the company to
increase its sales in a worldwide manner (Coca-Cola Company).By outlining the KORA
guidelines, it can be said that the company embraces diversity through the adoption of
International Human rights which supports inclusiveness and render protection to the employees
working in the firm (Harvey et al; Rice).

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Recommendations
Coca Cola practices good policies in terms of its diversification. As Coca Cola has gained
competitive advantages and grew many competitors regional or world wise, the company needs
to coordinate its values for its future strategies. The company needs to define the term of
diversity management, which is not only limited to religion, gender or ethnicity but also the
organization should be defined as not the one size takes care of all the solutions. The
organization needs to be realistic while setting the goals, which incorporate everyone who takes
keen interest in diversity.
The company accordingly must meet the expectations of the people who would take part
in the decision making process. The company must focus on bringing diverse senior executives
to the company in terms of various industries and disciplines. The organization in future must be
stick to its vision and mission plan in terms of its diversification in the workplace, the company
as well by following the diversity management strictly, must follow the rules of treating
everyone with equal respect and dignity, also providing opportunities for the people who are
working in the company (Sabharwal).
Establishment of the new motivational strategy will be helpful for Coca Cola company to
enhance the workplace diversification. However, motivational strategy will be helpful for this
organization to increase the employee relation belong from the different cultural backgrounds.
Application of motivational techniques will allow this organization to bring diversification in the
workplace by influencing their employees. Establishment of effective communication should be
taken by this organization to carry out the workplace diversification. However, Pepsi on the other
hand, in many companies, the participation of the female workforce has been followed, from this
perspective, it is important for the Coca Cola Company to expand its diversification, by taking
into account the overall female participation. Pepsi thinks that their company and working
becomes stronger, when the females participate and contribute together. Coca Cola like Pepsi
can also recruit individuals who are disabled. This gives birth to equal opportunity to the
disabled people. Coca Cola can come across an innovative program, which has to be developed
with the help of more than 30 impaired associates, in order to bring diversities to the
environment of the company.

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Conclusion
Therefore to conclude, it can be stated that Coca Cola company is regarded as one of the
important multinational companies who practices diversification in its work place. The vision
and mission of the company is to look forward for providing inclusiveness for the employees and
increases its productivity and creativity, which has given the company to earn competitive
advantages in the market place. The current practices of diversification incorporate good
practices which increases the importance of the employees from the different multicultural
background. The students who are looking forward to pursue their career in this organization,
can learn the importance of the workplace and how it is useful for the firm to increase
productivity. Workplace diversification will be good initiative for Coca Cola to motivate the
employees and to insist them in their work. Diversification is associated with the creativity and
the productivity in the workplace. However, workplace diversification establishes a good
relationship between the employees belong form different cultures and the different religions. In
order to bring the workplace diversification Coca Cola needs to develop vital strategies.
However, application of the motivational techniques will be beneficial for this organization to
motivate the employees and to make a good communication with their co-workers. Coca Cola
practices diversification and in the end of this assignment, the diversification can be improved if
they take examples from the company Pepsi. The comparison has been drawn between the two
companies and the way Coca Cola must incorporate those practices to make its diversification
stronger. There are many other companies which follow specific diversity process and
environment and accordingly they make the employers feel satisfy about their working
conditions. It is always not the heavy work, which brings the profit to the business, the working
environment, and diversification matters a lot, which inculcate people all around the world to
work together. The diversification of the coca cola company has to be so and in this regard, the
company’s environment needs to be comprehensive enough. The company each year comes up
with new policy of diversification and this is being practiced properly, this lead to the increase of
the number of employees working in the company. The company even managed to follow the
amicable instructions that would render positivity to the working of the business. It encourages
the employees to dedicate themselves into the working environment and make enough
contribution for the company. The multiculturalism and diversification together have provided a
base for the growing nature of the company. Therefore, it can be said it is important to have

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diversification in the company because it is possible for the company to recruit people having
different cultural background and it would make the company to inculcate the various ideas of
the people, which are necessary for the growth of the company. The different ideas would
promote diversification and company can make their policy comprehensive, this idea of the firm
would reflect to the world about a no-boundary entity and would focus on the idea “United We
Stand”.

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References
1. Barak, Michàlle E. Mor. Managing diversity: Toward a globally inclusive workplace.
Sage Publications, 2016.
2. Coca-Cola Company,. "Coca-Cola Journey Homepage." The Coca-Cola Company, 2017,
http://www.coca-colacompany.com/.
3. Harvey, Carol P., and M. Allard. Understanding and managing diversity: Readings,
cases, and exercises. Pearson, 2015.
4. Lauring, Jakob. "International diversity management: Global ideals and local responses."
British Journal of Management 24.2 (2013): 211-224.
5. Patrick, Harold Andrew, and Vincent Raj Kumar. "Managing workplace diversity: Issues
and challenges." Sage Open 2.2 (2012): 2158244012444615.
6. Podsiadlowski, Astrid, et al. "Managing a culturally diverse workforce: Diversity
perspectives in organizations." International Journal of Intercultural Relations 37.2
(2013): 159-175.
7. Rice, Mitchell F. Diversity and public administration. ME Sharpe, 2015.
8. Sabharwal, Meghna. "Is diversity management sufficient? Organizational inclusion to
further performance." Public Personnel Management 43.2 (2014): 197-217.