Diversity Management: Importance, Challenges and Strategies for Kasr Airlines

Diversity management
Assessment 2
Part A
Strategy consultant
Introduction
The concept of diversity management has gained significant importance in recent years
following the time of globalization. Organizations operating in the international platform
needs to consider and employ diversity management in an effective manner. Its chief concept
is to uphold differences of individuals within the management. Instead of rejection and
discrimination, it shows appreciation of diversity in terms of individuality, culture, religion,
beliefs and customs, background, social background, sexual orientation, ethics and so on. It
stresses on just and fair management policies and skills. It motivates employees to contribute
towards organizational goals and objectives. Diversity management enhances productivity,
benefits and morale.
1. Considering the case scenario, Kasr Airlines need to focus on the diversity management. It
is not sufficient to employ a single policy highlighting that organization must be respectful to
individual differences. The scenario of the company shows that employees are intolerant with
each other, communication is poor. Among working members belonging to different cultures,
communication is scarce, often difficult to continue. Employees do no communicate between
themselves apart from the requirement. Each department are confined to their own space.
Discrimination practice is present in the workplace (Ashikali& Groeneveld, (2015).
2. It is important to mention that diversity management is challenging to maintain. However,
with proper strategies, the company can resolve its management issues. Employees come
from different socioeconomic and cultural backgrounds. The organization needs to
understand acknowledge the fact. As per the opinion of Harvey& Allard, (2015),
organizational approach has the potential to influence or impact overall employee attitude and
perspective regarding diversity. It is essential for the company to conduct and in-depth study
about its management, the issues present in the system. Strategic planning is required
accordingly. Kasr company needs to provide training and development sessions to its
employees about diversity management and its benefits to achieve organizational objectives.
The management needs to encourage employees to work together in various projects. Instead

of criticising differences, employees should focus on the positive aspect and embrace
diversity.
3. The management needs to give respect and treat every working individual equally
irrespective of individual differences. Considering the theory of similarity-attraction, people
with similar interest, mind set tend to form better relationship and communicate. It is the
responsibility of the managers and team leaders to manage diversity among different working
members. The management should focus on creating work scope which encourage employees
to communicate and interact with each other. For the purpose, the HR department needs to
work in an effective manner. The HR should make effort to have information about
employees to have clear understanding about employees. Cultural programs can be organized
to provide opportunity to employees to have better understanding about each other. The case
study shows that the company operates in 50 countries, each company branch possesses
different work culture, environment. Considering the factor of communication, the company
need to create scopes where employees belonging to different cultures come together, share
and exchange respective views of each other to have better perspective about culture
difference, enhancing similar opinion regarding company goals in the process.
Management consultant
1. Diversity management is required in every organization irrespective of company size. The
first and foremost factor which needs attention is proper planning for the purpose. The
company should conduct an internal analysis, such as SWOT analysis. The context of the
SWOT analysis shows that the company has the potential for experiencing its business goals.
Quality is considered as the chief objective of the company. Kasr airlines is known for its
product. The company operates on international platform and runs in 50 countries. The
scenario shows that the company has been able to experience success to a significant extent.
The weakness shows that it is unable to conduct diversity management. Relationship between
different management groups, is poor. Employees are immersed in conducting respective
assigned activities, however does not communicate with other employees or departments
regarding the work. The concerning issue, in the airlines company such as Kasr airlines
continuous interaction among employees and work departments are necessary. In terms of
opportunity, the company possess the potential to improve diversity management, however it
is essential to certain planed action for the purpose. Considering threat, there are several
airlines company which are giving tough competition to the concerned company.

2. It is necessary to mention that the company introducing change in the management is
difficult as Kasr employees are resistance to change. Employees need to have the insight
about necessity for the change process. The given scenario shows that employees are divided
into 50 teams each with a supervisor. The company needs to conduct training and education
sessions for supervisors to make them understand the importance of change. Hereafter,
supervisors who shows interest would be assigned with the responsibility of conducting the
change in respective teams. It is observed in the case study that work relationships across and
within teams are unstable and incoherent.
3. Effort is required to establish and strengthen work relationship. Encouraging team shuffle
is a good strategy to increase familiarity with fellow work members. On the other aspect,
staff members need to have proper instruction and guidance concerning work responsibility.
It is important to mention that all employees need to have the sense of belonging to the
company. Longitudinal and horizontal communication is important to fulfil company goals
and objective in an effective manner. However, it would be difficult to achieve success if
there is incoherence and lack of communication among the different work groups.
4. 4. The change management would be time consuming as it would strive to change the work
culture. The primary step is to assess the current management scenario of the company.
Following the internal investigation, areas which require immediate attention, the
management should deal with the concerned urgency. It is expected that the time taken for
actualizing the change would require minimum 8 months. The key reason is, initiating change
within thinking perspective and attitude is difficult. Management of every work culture need
to work together to ensure their employees are showing considerate towards other.
Operations consultant
1. The Kasr airlines shows diversity management. However, the company needs to give
considerable amount of emphasis on the concerned management to experience development
and improvement. Like many organizations, the company fails to promote diverse workforce.
Most working members of the company shows unwillingness to conform to the norm of
diversity while some employees find it uncomfortable to socialize with employees belonging
to different social and cultural background.
2. In order to increase effectiveness of diversity management, the Kasr company need to
consider certain steps.