DMC of American Airlines .

Running head: DMC OF AMERICAN AIRLINES
DMC OF AMERICAN AIRLINES
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1DMC OF AMERICAN AIRLINES
DMC analysis defines the digital communication marketing plan. The DMC analysis of
an organization denotes the ability of the organization to implement and use the technology in
the expansion and marketing of the business. In this paper the selected organization is American
Airlines. This paper will evaluate the way American Airlines has implemented the digital
platform to the expansion of the business.
Discussion
American airlines can be considered as one of the finest airlines service. In this context it
is important to evaluate the usage of the technology by American Airlines.
It has been seen that American airlines is using the advanced digital technology for both
technical and business purpose. The usage of the advanced navigation system has helped the
flights to land and run properly (Camilleri,2018). Apart from that the use of the advanced digital
technology for improvement of technology, the usage of digital technology is also helping in the
business of the airlines.
With the help of advanced technology the airlines can predict the demand and the
requirement of the consumers. Different surveys through online is helping the American airlines
to get the viewpoint of the consumers. The consumers can also give the feedback on the basis of
the service through the website of the airlines. The airlines can modify the service and can
improvise the service according to the given feedback.
Apart from that the airlines is providing customized service to the consumers who are
travelling frequently with the airlines. In this context the American Airlines is using the facility
of the big data to provide personalized service (Killian & McManus, 2015). Form the large pool