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(DOC) Contemporary Issues in Travel and Tourism

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Added on  2019-12-17

(DOC) Contemporary Issues in Travel and Tourism

   Added on 2019-12-17

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Contemporary Issues inTravel and Tourism
(DOC) Contemporary Issues in Travel and Tourism_1
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Analysing the current issues that are driving change in the travel and tourism sector.........11.2 Analysing different current issues using suitable methods and resources ...........................3TASK 2............................................................................................................................................42.1 Evaluating current trends influencing change in travel and tourism sector..........................42.2 Analysing the current trends affecting Costa Rica................................................................4TASK 3............................................................................................................................................53.1 Analysing how factors of travel and tourism businesses respond to change........................53.2 Strategies of travel and tourism businesses that respond to change......................................63.3 Justifying strategies of travel and tourism businesses that respond to change.....................7TASK 4............................................................................................................................................74.1 Impact of issues and trends that drive change in travel and tourism sector..........................74.2 Consequences of businesses failing to respond to market changes......................................8CONCLUSION................................................................................................................................9REFERENCES................................................................................................................................9Books and Journals.....................................................................................................................9Online .......................................................................................................................................10
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INTRODUCTIONIn the 21st century of modernisation and globalisation, the travel and tourism industriesare showing rapid and significant growth and thereby they are contributing to country's GDP in avery effective manner. This sector has developed tremendous exotic opportunities for individualsto build their career. Furthermore, people are now concern over spending luxurious andcomfortable life as they now possess huge amount of disposable income. This allows them tomake huge contribution in the travel and tourism industry and hence it makes the mentionedsectors as one of the fastest growing across the globe. In the recent years, the concerned group ofindustry has undergone with huge and major changes related to technological and social aspects(Moutinho, 2011). Therefore, with regard to this context, the present report will highlight crucialcontemporary issues in travel and tourism industry. For this purpose, the organisation taken intoconsideration is Thomas Cook which is one of the leading tour operator agencies in UK. Thereport will analyse the issues which are influencing change in travel and tourism sector in CostaRica. The study will also focus on evaluating various trends taking place in the concernedindustry by making use of suitable resources and methods. TASK 11.1 Analysing the current issues that are driving change in the travel and tourism sectorThere exist many different issues which are driving a significant and huge change intravel and tourism sector in Costa Rica. In the concerned country, the travel and tourism industryis crucially exposed to health, political and economic undulations. The leaders of cited industrialgroup are heavily forced to give quick and effective response to the circumstances which areoutside the extent of their control and management. In lieu of this situation, a completeawareness of the major contemporary issues and the current trends will help the market leadersto effectively respond to critical challenges and issues which are driving change in the travel andtourism sector (Evans, Stonehouse and Campbell, 2012). Apart from this, it will also help themto find appropriate and impressive solutions to reduce the negative impact of such changeswithin the economy.The major current issues which are confronting the travel and tourism sector in a verysignificant way are discussed as follows-1
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Advanced Technology- This is one of the most crucial parameter which have resulted thetravel and tourism industry to change rapidly in a highly significant way. One of the mostrelevant examples associated with such dimension includes attractive and uniquetechnological services offered by hospitality and aviation industry which provides itscustomers with online booking and reservation facility in an impressive and effectivemanner. Furthermore, because of such an exotic advancement in technology, the traveland tourism industry provides its core customers with premium and standard servicesthereby creating a strong and positive impact on minds of huge crowd of audience(Spenceley, 2012). In addition, Thomas Cook is highly influenced by the impressivetechnological advancements. Wide range of search engines along with fascinating socialmedia has offered customers with the opportunity to explore and determine the world'sleading tourist destination and plan their vacations and holidays in the said manner. Increasing environmental concern- This is another important parameter which is drivinga significant change in travel and tourism industry. This issue focuses on preventingenvironment from hazardous or destructive events. With regard to this fact, the concernedgroup of industry lays its significant concern over launching green tourism with a view topromote and enhance the environment safety in a very effective and significant way. High level security- It reflects appropriate and suitable arrangements of safety andsecurity within the country to render high level of security to its core tourists. Withincreasing tourism activities across the globe, the industries are taking effectivepreventive measures to better and improve overall safety and security measures withinCosta Rica. This helps the said country to gain highest level of tourist trust, loyalty,commitment and confidence in visiting country over and again (Dickinson, Lumsdon andRobbins, 2011). The rapid increase in terrorism activities results in creating negativeimpact on the country as well as on the minds of the tourists and visitors and furtherhampers the growth and development of the country by gaining a sudden downturn in itsGDP level. Therefore, with a view to overcome this challenge, Costa Rica lays itsconcern over rendering its core tourists with utmost level of safety and protection to gaina strong brand recognition across the globe. 2
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