CSR Activities and Project Management at Waitrose: A Report

This report provides a comprehensive analysis of Waitrose's Corporate Social Responsibility (CSR) activities, focusing on project management principles. It begins with an introduction highlighting the importance of effective management in achieving business success, particularly through CSR initiatives. Task 1 outlines Waitrose's project aims and objectives, emphasizing the company's goals to promote its products, improve profits, and enhance its market position through CSR activities. The project management plan, including presentation, roles, cost discussion, scope, time, and risk analysis, is detailed. Task 2 explores small-scale research to meet project aims and objectives. Task 3 discusses WBS and Gantt charts. Task 4 evaluates the value of the research and its impact on learning and performance. The report concludes with a summary of findings and references, providing a detailed overview of Waitrose's CSR strategies and project management approach.

Managing Successful
Business

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
TASK 1 ...........................................................................................................................................3
P1 Project aims and objectives...............................................................................................3
P2 Project management plan..................................................................................................4
P3 WBS and Gantt chart in project management plan ..........................................................6
TASK 2............................................................................................................................................9
P4 Small scale research for meeting project aims and objectives..........................................9
TASK 3..........................................................................................................................................11
..............................................................................................................................................12
TASK 4..........................................................................................................................................17
P7 The value of undertaking the research to meet objective and own learning and performance
..............................................................................................................................................17
CONCLUSION .............................................................................................................................18
REFERANCES..............................................................................................................................19

INTRODUCTION
Success can be attainable by using the principles and procedures of the management to
manage people and business activities (Zimmerman, 2011). It is essential for an organisation to
manage their people in proper manner which can be help full for the company to increase the
efficiency of the employees. So it is essential for the managers and leaders to make a proper plan
which can help to them to make an action against to the targets. Corporate sector is having huge
connection with the society so it is essential for the companies to make a Corporate Social
Responsibilities in the organisation which can help full for the company to increase the
efficiencies of the organisation to provide better product s and services. CSR includes legal and
morale responsibilities of the organisation for the society where they are working and people in
which they are making business. The present report is based on the CSR activities of the
Waitrose which has used CSR activities in the 2001 and they are performing well on it. The
report is having focus on the process management which can help to the company for cost,
quality and communication in CSR activities. After it this report is having focus on the different
process, methods and tools which can help to the company to improve their plans.
TASK 1
P1 Project aims and objectives
As the company is having huge name in the UK so it is essential for the company to
provide some better work to the society. Corporate social responsibilities can be help full for the
organisation to make better products and services. It emphasise on the morality in the business
activities which can be help full for the company to provide better work and as well as better
business activities to the targeted customers. CSR programmes mainly aims on the social cause
and betterment elements by which an organisation can provide better work (Yeoh, Koronios. and
Gao, 2008). Mainly corporatizes companies are having an aim to provide a better working on
those issues which are essential for the society. So these issues can be help full for an
organisation to provide better products and services, many of the companies are using CSR
activities to promote their business in a particular area. A company can made donation in
education, health and social welfare cause which can help to the company to be a participant in
social cause which can help to them to connect with the society and as well as they are having an
opportunity to grow up their market by promoting their brand name in the social activities. Most

of the companies are using corporate social responsibilities which can help to them to make a
database of the customers which can help to the company to make promotions of the product s
and services.
Same in the case of the Waitrose Company, they want to use corporate social activities to
promote their products and services. So it is essential for the company and as well as for the
managers which are committed into the CSR activities to find out the strategies by which they
can make target to the customers and they can attain their business objectives (Stead, Worrell
and Stead, 2010). So Waitrose is having main objectives to promote their products in a particular
market which can help to them to improve their profits, it can help to the company to make better
grip and control on the market and at they are having target to improve their market share which
can help them to improve their business in a long term way. The Waitrose is having target on the
social people which can be their consumer by attracting from the CSR activities which can be
help full for the company to make a better relationship to sale out their products to them. Aims of
Waitrose in CSR are here:
 To provide products and services in lower cost.
 To establish a better relation in between society and organisation
 To decrease their operational cost.
Objectives of Waitrose in this CSR project:
 The company wants to improve their business profits by decreasing their operational cost
so they have selected CSR activities.
 They want to increase their market position so it is essential for them to establish a
connection with society.
P2 Project management plan
It is a significant part of any company by which they can manage cost, time, scope\,
quality, communication and risk which can help to the company to maximise their profits. So it
is essential for the company to make a proper plan which is having all the basic steps. A plan is
given under here;
Presentation of the plan; It is essential for the company to make a proper plan and as well as to
present against to the owners and shareholders which are also the part of the owners. It can help
to the company and as well as to the managers to present factors in front of the owners to agree
them on the basic plan.

Roles and liabilities: In the CSR activities manger has to provide personal responsibilities to the
stakeholder so it is essential for the manager to provide proper paper work in which they have
details about their work (O’Sullivan, 2012). It can help to the company to reduce the risk of
mistakes and errors in the project plan, it can help to the employee to perform step by step
process which can help to the company to fulfil the responsibilities
Discussion about the cost: It is an essential element for the company to make a proper
discussion about the cost of the projects by the managers and as well as with the stakeholders has
to be involved in this to fulfil the CSR. It can help to the company to minimise cost of project
and maximise the impact on the targets.
Scope statement: It can help to the company to make a proper assessment of the opportunities
which can help to the company to increase the positive factors and as well as it can help to the
company to analyse the negative aspect of the project which can reduce the errors.
Cost and schedule of time: It can help to the company to make proper planning and strategies
for the CSR activities which can help to the Waitrose to provide benefits to the society (Neu and
Brown, 2009). In this step each activity has involved the cost and finance need which can help
type the company to make a proper budget on the CSR.
Staff plan: Huge management is having a need of the proper staffing which helps to the
company to accomplish their tasks, as they are having need of the well planning of employees
which can make the projects objectives attainable.
Analysis of risk and quality: It is essential for the company to make proper analysis of the
project and related factors which can create risk for the project. Managers can minimise risk by
making an analysis of the risks.
Final communication: In the final stage, authorities has to review the plan with the managers
which can help to the company to make a quick review on the all steps and make some initial
improvement which can help to the company to make better planning which can be effective for
the company to provide a proper customers satisfaction to the society.
Cost: As company is having huge structure and they want to built up their connection via
increasing awareness of people towards environment so it is having a need of finance. Also to
reduce their internal cost it is essential for them to identify those area in which they can make an
improvement to decrease their operational cost. So to attain both objective approx cost will be
Euro 20,000.

Scope: They are having a two main scope in which they can work, first in the society in which
they are making their business. Another is internal organisation structure which are makinjg a
financial burden on them.
Time: As they are having two main objects so it is essential for the management to provide an
appropriate time. 60 days will be sufficient time period for CSR activities.
Quality: It is essential for the company to keep quality in work so they have to make a proper
quality management in making communication with society and as well as in making betterment
of organisational structure.
Communication: Company has to make an appropriate communication process in which
employees which are aligned in the betterment process. So they have to make a proper
communication with in teams which are working in their social markets. So they have to use
emails and social media messenger.
Risk and Resources: This project is having huge risk of over costing of this project so it is
essential for the higher authorities to make a proper control on activities.
P3 WBS and Gantt chart in project management plan
Work break down structure: It can help to the company to manage work in the sub task which
can help to the company to manage. As the company is having a huge structure of the
management which can help to them to manage their business activities so it is essential for the
to break down their work in the parts, in team and in smaller time lines which can help to them to
make a proper allocation of the resources (Neely, Adams and Kennerley, 2012). It can also help
to the company to attain their task by dividing it in to the parts. Work break down structure can
help to the company to manage their business activities and as well as their target in to the sub
targets. As the Waitrose are having targets on the CSR to provide benefits to the society.
Same as in the Gantt Chart it can help to the management to make a review of the process
according to the targets and work break down structure. Gantt chart can be used by the
management to analyse the process of the company to make changes as per the requirements.
Analysis of the process can help to the manager to make an analysis of the process and
achievements of the organisation as per the needs of the objectives. So it is essential for the
company to make a proper analysis of the process which can help to the company to attain the
objectives by minimising risk and cost.
Stages in the Work Break down structure in the project management plan:

Work break down structure is having different stages which help to manage activities in
different stages, some important stages are here;
Content: In this first step of the work break down structure company has to make proper analysis
of the content of the process. It elaborates about the projects and it details which can help to the
company to describe their targets (Leymann and Altenhuber, 2014). So it is essential for the
managers that main content of the structure have to be chosen wisely because it is the basic of
the work break down structure.
Each level entries: In this step it is having significance to divide work in the different level of
entries. Each of the level is having a sort of the entry which helps to the company to accomplish
the targets.
Examine the entries: It is essential for the Waitrose to make a proper examination of the entries
which are decomposed by the managers. Entries has to be arranged and it is essential for the
company to make a arrangements without making repetitive in each of the step.
Validation: All entries has to be arranged in to the steps and making proper examination of the
entries on each level to ensure Waitrose, it can help to the company to ensure the all process is
arranged and information are arranged along with them.
Revaluation: At the last step of the work break down structure, managers have to evaluate all the
steps and entire the activities has to be increase by the self enhancement, also it can help to the
company to manage their employees in the stages (Fernandez and Rainey, 2010). In this last step
company has to evaluate their process, objectives and information, as well as they have to ensure
the steps have to be properly linked.
Gantt chart: It is a tool which provides a time frame of work, by this Waitrose can better
implement their CSR project in actual conditions;

Different activities are done in this CSR project which are given under this:

TASK 2
P4 Small scale research for meeting project aims and objectives
As the Waitrose is having target on the CSR activities so it is essential for the company to
make a proper researches on the topics and points on which they can make CSR programmes
which can help to the organisation to provide benefits to the society and as well as it can help to
the company to make better relationships with the targeted society. So it is essential for the
company to make a proper research on the CSR, as they are having an objective to increase their
marketing of the products and services by the CSR program.
To make a proper research, it is essential for the company to use an appropriate research
technique which has a potential to provide better results as per the requirements of the Waitrose.
Qualitative and quantitative methods are available of the company to use it in to make a research
on the CSR (Ford and McDowell, 2009). Two main methods are given to make a proper
research:
Qualitative research method: The qualitative method is used in to analyse and collect
information of the target society by putting some relevant question related to the objects. It can
help to the company to get information which is related to the feelings and emotions. Surveys,
questionnaire is some techniques which are involved in to the researches which can be helpful
for the company to get information about the society. All the aims and objectives such as
providing products and services at lower cost, maintaining positive relationship with citizens
living in society, etc. get attained. Ideas from common people are gathered by taking their
interviews and suitable one can be applied by Waitrose in order to run their business effectively.
Quantitative research methods: This method emphasize to collect numerical data from
questionnaire and surveys. These more fact full and it provides an appropriate proof of reason to
makes a change in the organisation. As well as quantitative methods are also can be useful for
the company to analyse the society and it can be helpful for the company to make a research on
the financial data, marketing and cost related data which can be help full for the company to
make their products more better as per the expectations of the customers. From this researcher

finds that CSR activities are very useful for Waitrose as this will help them in doing proper
changes in current business and earn benefits from it.
As well as primary and secondary data is also can be use by the company, they can use
primary data by making survey of the society on the basis of their needs and expectations with
them. For secondary data company can use their old survey and they can also use the survey and
data which is published in the news papers and magazines and on websites.
As the company is having a target on the CSR to provides benefits to the societies which
can help to the company to make relation with the customers. So they have to use primary
research of the targeted customers, in which they can use a questionnaire which can help to the to
ensure to meet the objectives of the organisation. So they have to put the questions which can be
related to the company’s products and services on the basis of the prices and effectiveness of it’s
for them (Eckerson, 2010). They can make products finer as per the needs of the customers
which can help to relate with the society which is an objective of the company. So they have to
make a proper plan on the needs of the customers which can be developed in to the prices and
productivity of the products and services.
Questionnaire
Name:
Gender:
Occupation:
01. Is CSR effective for company to make changes?
 Yes
 No
2. Is CSR relevant to increase organisational benefits?
 Yes
 No
3. Are you agree on the basic responsibilities of Waitrose to aware people for betterment of
environment?
 Agree
 Strongly agree
 Neutral
 Disagree

 Strongly disagree
4. Main factors which is consuming financial resources according to need of organisation?
 Number of employees
 Process
 Loose control of management
5. Changes which have to be used by the organisation?
 Adopting a new procedure
 Decreasing number of employees
 Use a new management theory

TASK 3