Managing Charlotte Hotel's CSR Project: A Business Development Report

This report provides a comprehensive analysis of Charlotte Hotel's Corporate Social Responsibility (CSR) project. It begins with an introduction highlighting the importance of effective management and CSR activities for business growth and social contribution. Task 1 outlines the project's aim and objectives, focusing on providing quality services and implementing CSR initiatives. It also includes a detailed project management plan covering costs, scope, timeframes, risks, quality, resources, and communication strategies. The report then presents a work breakdown structure and a Gantt chart for efficient project execution. Task 2 focuses on research methods, utilizing both quantitative and qualitative approaches to gather data on customer satisfaction and the effectiveness of CSR activities. The report includes survey questions and explores qualitative research methods. Task 3 discusses research tools and techniques, followed by recommendations for valid conclusions. Finally, Task 4 includes a reflective statement summarizing the key findings and insights. The report concludes by emphasizing the importance of CSR in achieving both business goals and societal benefits.

MANAGING
SUCCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aim and objective..................................................................................................1
P2 Project management plan..................................................................................................2
P3 Work breakdown structure and Gantt chart......................................................................4
TASK 2............................................................................................................................................5
P4 Quantitative and qualitative method for achieving the aims and objectives.....................5
TASK 3..........................................................................................................................................12
P5 Research by using different tools and techniques...........................................................12
P6 Recommendation for valid conclusion............................................................................13
TASK 4..........................................................................................................................................14
P7 Reflective statement........................................................................................................14
CONCLUSION..............................................................................................................................15

INTRODUCTION
Management of organisation is essential part for every business. It is required to manage
it successfully so that such company can achieve their goals and objective effective manner.
There are techniques that can be considered to manage the enterprise. This is essential part to
organise their operation in systematic way so that they can contribute to the growth and
development of the society as well. Firm can contribute by way of CSR action. Corporate social
responsibility contributes to sustainable growth of the organisation and provides competitive
advantages (Adzic, 2011). Charlotte hotel takes part to organise effective CSR activities so that
they can contribute to the growth of the social group. This is important part to take initiatives in
this regard so that company can provide maximum benefit to the people and it is essential to
check that the operation of the company is not hazardous to others.
TASK 1
P1 Project aim and objective
Corporate social responsibility is such kind of practices that are adopted by organizations
in order to ensure the growth and development of society. These are the initiatives that are taken
by the organisation for environment and social well beings. There are many activities that are
taken in this regard so that maximum benefits can be provided by the company. It is important
for Charlotte hotel to ensure that they are offering better and qualitative services to people or not.
This is key task for the company to dispose of the wastage so that it cannot harm to the
environment.
It is required for business to manage their operations in effective way so that it cannot
cause harm to others. Such activities also cover the initiative that are taken for the growth of the
workforce of the organisation so that they can contribute more for the development of their
business unit (Keller, Parameswaran and Jacob, 2011).
Aim: The main purpose of Charlotte Hotel is to adopt the corporate social activities in order to
provide maximum benefit to the society as well as focusing on the quality of their product and
services to attain maximum satisfaction of the consumer toward their organisation.
Objective:
Following are the objectives of Charlotte Hotel in this regard so that they can attain their aim in
effective way-
1

1. It has objective to offer quality or innovative services to the people in order to attract
more and more consumers toward their organisation.
2. To take effective part in implementation of CSR activities so that they can contribute to
the growth and development of the social group.
3. To attain maximum satisfaction of customers by providing finest quality coffee and other
services and to stand on competitive position in market.
4. To make new innovation related to their product so that they can provide maximum
assistance to consumer.
This hotel is enable to provide better quality product to their customers and many people
are attracted toward their services (Baiden and Price, 2011). They offer various deals time to
time so that they can provide maximum assistance to the society. This organisation has focus to
implement CSR activities so that they can offer maximum assistance to the society as well.
CSR activities are undertaken by the organisation so that they can devote their effort to
the growth and development of the society. This task is important one and the cited company has
taken initiatives in this regard as they have implemented CSR project son that they can make
sure the growth of the social growth with the improvement of the organisation.
P2 Project management plan
A plan should be prepared for the project that is used to make special goods and services.
This is important to produce it because it provides assistance to effectively complete the task.
There are many factors that are covered for the success if it. This is important for the
organisation to make focus on these aspects so that they can product effective plan. It is behind
the success of the project.
Charlotte Hotel is going to implement CSR activities at their workplace so, it is required
for them to use effective plan in this regard that covers every factor of it.
The project is separated in two section. First is according to process and another one is on
the ground of knowledge (Doherty, Ashurst and Peppard, 2012). Process covers planing,
execution and controlling and it is required for the success of the project. Knowledge includes
risk , cost, time, human resources, quality, scope, communication. It is required for the business
to cover these factor while implementing project plan so that they can produce best output out of
it.
2

Following are the component that are covered in project management plan to implement CSR
activities:- Cost of project:- This is one of the important aspect that is required to consider by the
project management team so that they can implement it in more effective way. It is the
total of expenses that will incurred in success of project. To implement CSR activities in
their organisation, it is estimated that it will take around £20000. it is important segment
that states the estimated budget of the project and it provides assistance to complete such
project within allocated amount. Scope of project:- The project of CSR has vast scope. It provides help to the company to
get success for the long run (Eckerson, 2010). This is also used to provide maximum
assistance to the social group so that they can attract toward their business. Cited project
is implemented by the company so that they can be able to provide assistance to the
society. Time period of project:- It is the essential element of the project plan. The organisation
makes focus to complete the task within time framework so that it can be effectively
implemented. This hotel has estimated to complete the project in 4 months. Complete
task is divided into parts so that they can complete each segment in effective manner. Risk:- This is the important element that is required to cover in the project. Risk is always
exist in every task and this is key to adopt it effectively. Risk management policies can be
framed by the organisation so that they can eliminate its affect. It may be related to
changes that may exist in environment and it is essential to adopt such variation. Quality:- It is required for the organisation to make focus on the quality measures so that
they can better influence the society (Keller, Parameswaran and Jacob, 2011). This is key
term and it is required to maintain quality. The activities that are undertaken by the cited
hotel for CSR require to be qualitative so that people can get attracted toward them and
satisfy social group. Resources:- It is essential part and the success of project depends upon resources. There
are many resources that are required to implement in project so that it can be completed
effectively. Man power is the key resource that is required ton consider and the project
can be successful when there is effective personal behind the implementation.
3

 Communication:- This is important process because it helps to provide best information
so that project can be enforced in effective manner. It is required to consider all the
necessary information of every affected sector so that it can not affect implementation of
project.
P3 Work breakdown structure and Gantt chart
WBD structure
This is important element that divides task into small segments so that project aim and
objectives can be attained. It is used to divide complicated project so that organisation can attain
best result out of it. It helps to make the planning so that every segment of task can be effectively
completed. When organisation makes their best effort to complete each segment then they can
attain best output of complete project (Meskendahl, 2010).
It is required for Charlotte Hotel to divide complex project into small segment so that
they can not face problem in its completion and implementation. This provide assistance to the
organisation to manage it and improve the successfulness of project.
Division of team is also required so that they can allot each task to their member. This is
important for the organisation to delegate the work and power according to the strength of the
person so that such person can complete it in effective way. In this structure, project goal is
divided into parts and there is also concept of sub-participation so that each small part can be
completed by experts in their field.
Gantt Chart
4
Illustration 1: Work break down structure

It is useful chart that is considered to complete the project in effective way (Ochieng and
Price, 2010). In this process, total work is divided into part according the time period. Each task
is allotted to members and specific time is given in this regard. This is one of the effective
technique that is used fro time management and to complete the project within specified time and
manner. Relevant information is also mentioned in it as total time for completion, how much
time is taken by each segment. It provides assistance to establish control mechanism so that
work can be complete in effective manner.
It is kind of bar chart that shows starting and finishing dates of project. This is used by
business organisation so that they can complete their project in effective manner and to complete
it within time framework (Müller and Turner, 2010). There are many stages that are required to
perform effectively to accomplish goal of organisation. It is used to show the current status f
project and to identify at the end that which task use maximum time and which one covers less
time to complete.
Task/Week 1 2 3 4 5 6
Goals and objectives
Project management plan
Collection of data
Development of strategies
Implementation
Goal achieved
TASK 2
P4 Quantitative and qualitative method for achieving the aims and objectives
Name
Age
Gender
5

Contact Number
1. Are quality services provided by Charlotte Hotel to their customers?
 Yes
 No
2. Are the agreed with the given statement that CSR activities primary work of Charlotte hotel?
 Agreed
 Disagreed
 Neutral
3. Are all the product and ancillary services which are provided by hospitality industry is
acceptable by the social group ?
 Yes
 No
4. Are CSR activities working in an ethical manner?
 Yes
 No
 Neutral
5.Are they able to fulfil needs and wants of society?
 Yes
 No
6. Which authority is accountable for execution of CSR action in Charlotte hotel?
 HR department
 Higher authority
 Leaders and managers
7. How CSR activities can be implemented in an effective manner?
6

 By arranging donation or charity events on continuous basis
 Through freewill organisation
 By providing the fiscal assistance to community based organisation
8. Recommendation?
Qualitative method: It is the method that is used to conduct the research and collect relevant
data in this regard. Here, some people are interviewed and questionnaire is conducted by the
organisation so that they can collect best information (Polonsky and Waller, 2014). Here,
research is conducted on 20 people. On the basis of collected data, observation is made what
customer do and say. It is best method to identify the issues so that company can make
development in this regard.
Quantitative method: It is the method that is used to collect data and which is presented in the
form of numerical manner. through this, the past data can be compare with present
informationThis is helpful way to make comparison of present data with past record so that it can
be identified that where the improvement can be possible. This method is useful to make the
future prediction.
Interpretation
1. Are quality services provided by Charlotte Hotel to their customers ?
 Yes 18
 No 2
7

According to the result of survey, it can be said that cited hotel is able to provide quality services
to the customers because 18 persons out of 20 are satisfied with the operation of Charlotte Hotel
(Saunders and Lewis, 2014).
2. Are the CSR activities primary work of Charlotte hotel? Are you satisfy with this statement ?
 Agreed 16
 Disagreed 3
 Neutral 1
CSR activity is the primary task for the cited hotel. It can be interpreted from the above result
that 16 people are satisfied and 3 persons are disagree with this statement.
3. Are all the product and ancillary services which are provided by Charlotte hotel acceptable
by the social group ?
 Yes 17
 No 3
8
Yes-18
No-2
Agreed-16
Disagreed-3
Neutral -1

Many consumer of Charlotte hotel are satisfied with product and services that are offered by
them. 17 customers out of 20 are strongly happy with the organisation and they showed their
positive attitude toward the organisation (Seddon, Calvert and Yang, 2010).
4. Are CSR activities working in an ethical manner ?
 Yes 15
 No 3
 Neutral 2
As per the above research it can be said that Charlotte hotel has adopted CSR activities in ethical
manner and they are continuously working for its best implementation.
5. Are they able to fulfil needs and wants of society ?
 Yes 18
 No 2
9
Yes-17
No -3
Yes-15
No -3
Neutral-2

The result of survey shows that this organisation has ability to fulfil the needs and wants of their
customers and they are able to attract large number of consumer toward them (Smyth,
Gustafsson and Ganskau, 2010).
6. Which authority is accountable for execution of CSR action in Charlotte hotel?
 HR department 8
 Higher authority 8
 Leaders and managers 4
10
Yes-18
No -2
HR department-8
Higher authority-8
Leaders and managers-4