Electric Sector Brand Management & Strategy

This assignment delves into the complexities of business models within the electric sector. It examines the crucial role of brand management in building a strong reputation and attracting customers. The analysis extends to understanding stakeholder relations and navigating the strategic challenges inherent in this evolving industry. Drawing upon academic literature and real-world examples, students will develop a comprehensive understanding of how successful business models are crafted and implemented within the electric sector.

MANAGING SUCCESFUL
BUSINESS

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
P1)Project's aims and objectives.................................................................................................3
P2)Management plan of the project............................................................................................4
P3)Gantt chart and work break down structure ..........................................................................6
TASK2.............................................................................................................................................9
P4)Small scale research carried out to meet the aims and objectives of the project...................9
TASK3...........................................................................................................................................11
P5)Analysing the research and data with appropriate tools and techniques.............................11
P6)Recommendations and conclusion related to the survey study...........................................13
TASK4...........................................................................................................................................14
P7)Reflecting on the value of the undertaken research to meet the drawn objectives .............14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Managing a business in a successful manner is prior responsibility that lies in the part of
the management of the organisation. To perform all the activities in the organisation in the best
effective way is said to be as managing a successful business. There are various activities that the
organisation has to perform as to accomplish success of the business. Management is to be done
at every stage of the firm's operations, the five functions of the management are to be carried out
very effectively so that the goals and the objectives can be attained (Achtenhagen, Melin and
Naldi., 2013). Austin Fraser is a human resource consultancy company who is willing to
introduce itself in the corporate social responsibility. CSR activity is the social responsibility that
the organisation has to fulfil for the welfare of the community. This work as a motivator and an
influencer for the organisation so as to do positive act for the customers and the people of the
society.
TASK1
P1) Project’s aims and objectives
The organisation has the ultimate objective of the profit maximisation and the growth of
the firm in the market. Being a small business Austin Fraser has to first focus on the welfare of
the society so that it will get the help to sustain in the crucial market. The aim of the organisation
is to do several activities which can make the people of the society satisfied. The Corporate
Social Responsibility is one of such activity that focuses upon the society, culture, nature and the
factors of the economy. CSR helps the firm to be connected directly with the customers so that
their views and the ideas can be known by the firm. This will definitely help the organisation to
grow and innovate the required things of the customers in the services that is been provided by
them.
The aim and the objective of the the Corporate Social Responsibility in the organisation
is to operate all the functions of the different departments in the most effective, efficient and in
ethical manner (Aghaei Meibodi and Monavvarian., 2010). The result of this activity is availed
in the future not immediately. What all operations is done by the firm has to be beneficial and in
ethical manner, it should not hamper the environment as well as the culture of the society. Few
points are there which are involved in the CSR activity, they are as follow-

 The protection of the environmental activities and the development of nature as well as
the society.
 To maintain healthy relationship with the society and the customers whom the firm is
dealing with. The aims and objectives of the Corporate Social Responsibility are as follows- Share holder's profit making- Corporate social responsibility of the organisation helps
in making the maximum profit through the effective operations. The services provided by
the organisation to the customers will effectively result with the help of the CSR
activities. The share holders will able to get the high rates of the profit. Providing opportunities- Austin Fraser gets the opportunity of the expanding its
business. With its diversification in the market the people of the society also gets the job
opportunities. This will directly enhance the living of the people and will motivate them
to avail the services of the organisation (Barringer., 2012). This will help in the growth of
the firm and the profit. Maximising efficiency- The organisation with the guidance of the rules and the
responsibilities of the CSR activity will be able to maximise the efficiency of the
operations that is been carried out in the organisation. Reducing adverse effects- The organisation can be able to reduce the negative impact
that its operations are doing in the society. The firm is effectively able to perform its
actions concerning the customers and their values and cultures. The resources that are
required in the activities of the organisation are to be used in the effective manner with
out any kind of wastage. Controlling the wastage can also help in the cost cuttings and
will lead to successful business. Topic:- Austin Fraser have to implement the Corporate Social responsibility to attain the
sustainability in the market. Aims:- The organisation is having the aim to avail the effective and qualitative services to
the customers considering their wants and the desires.
 Objectives:-
 Maximum revenue has to be generated.
 Business has to be expanded in various market.
 The services has to be provided in the effective manner.

 Safe environment has to be provided.
 Equal opportunities has to be provided to the employees.
P2) Management plan of the project
Project management plan is the document which helps the firm to know various activities
that has to be performed so as to attain the proper planning of the business activities. The project
management plan includes the planning, organising, executing, monitoring and the controlling of
the projects in which the organisation is involved. The plan is made to accomplish the ultimate
objective of the organisation (Crane and Matten., 2016). The Corporate Social Responsibility is
the project that the organisation is going implement in the operations of it which will help in the
welfare of the society. There are various aspects that are included in the project management
plan of the defined project the cost, scope, quality, communication and time, they are as follows-
1. Cost management- It is the main element of the project management plan. Cost is the
critical thing that has to be managed by the organisation so that the effectiveness can be
maintained in the operations of the firm. Cost management includes all the process of
cost estimation, cost, allocation and cost monitoring and controlling. This will help
Austin Fraser to prepare the proper budget and the allocation of the resources of the cost
at the required arena of the business (Crawford and Nahmias., 2010). The organisation's
required funds and the investment area can be identified with the help of the cost
management strategy. The cost management planning has to be done before the
execution of the project.
2. Scope management- The scope management is the element of the project management
plan, which clearly defines the task that the firm has to perform as to accomplish the
objectives of the desired project. All the required things are mentioned in the planning
process of the scope of the project. The defining, designing and the project verification is
been described in the scope management plan. The required aspect of the project has to
be fulfilled by the management of the organisation then only the implied project can be
able to get success.
3. Time management- It is the most essential part of the project management plan. The time
is the constrain which has to be covered by the organisation at every step of the operation
of the CSR project. The time management includes all the information of the project's

task according to the several steps. When the project has to be started and when it has to
accomplish the goal. The project has to complete the certain aspects on the given time
unless the whole hard work implicated get harmed and get wasted.
4. Quality management- The quality that the organisation is providing in the services to the
customers must be effective (den Hertog and at.el., 2010). This will help the retention of
the customers and the sustainability of the organisation in the competitive market. The
Corporate social responsibility that the project Austin Fraser has chosen for the
development of its operation and to fulfil the responsibilities of it towards the society has
to be qualitative. As the selected project is totally based upon the welfare of the society
therefore the quality has to be excellent so that the customers get satisfaction and will
positively impact on the business operations of Austin Fraser.
5. Communication management- The plans and the strategies that the organisation's top
management is performing has to be very effectively conveyed to the rest of the people of
the firm and it also has to be informed to the stakeholders and the share holder. The
communication is the way through which the messages and the information are
transferred form one party to the other (Eckerson., 2010). The management has to
consider about the correct channel and media to be choose to convey the messages to the
related people.
6. Resource management- The resources of the organisation has to be well managed so that
the cost can be saved as well as the effectiveness can be availed in the operations of the
firm. The proper allocation of the resources are very must to deliver an effective services
to the customers. The equipments that is been used by the consultancy company has to be
well trained and managed. This will help the organisation to execute all the activities
related to the project in the best possible manner and will help in success in the business
as well.
P3 )Gantt chart and work break down structure
The Gantt charts and the work break down structure is the important factors of the
project. These have to be planned and managed in the most effective manner so that the
organisation can be able to execute the projects in the most effective manner. These both are
very essential elements of the project that the organisation is to be implementing. The aims and

the objectives of the CSR activities can be fulfilled properly with the help of the work break
down structure and the Gantt charts.
Work break down structure
The work break down structure is the procedure of breaking down the task in the sub parts. The
subdivision of the task of the project of the organisation is done with the help of the work break
down structure ( Farndale, Scullion and Sparrow., 2010). It help the firm to carry out the
operations in the effective manner and in easier way. The work when get divided into different
part will help the operations to be managed in the appropriate manner. The work that is been
divided can be allotted to the people according to the skills and the knowledge. As the Corporate
Social Responsibility is a very big project and it has to be handled in the most appropriate
manner so as to attain the objective of the project. The planning related to the project has to be
very effectively done and each task has to be allotted to the trained and experienced people of the
organisation.
The work break down structure is very important and the organisation must break the task
of the project in the required manner. The project as is big can not be handled by a individual
person of the organisation. The division of the work can be helpful for the organisation to
perform the tasks in the effective manner and the complexity will also get decreased (Ferreira
and at.el., 2013). The adverse situation of the firm will be able to managed with the help of the
work break down structure. At each level the work efficiency and the effectiveness will get
enhanced. The load of the work can be managed easily and handled effectively and also the
burden on one individual can be be reduced by it. The involvement of the individuals in the
organisation also get in action which will motive the employees to carry their duty and
responsibility in the most effective manner (Keller, Parameswaran and Jacob., 2011). It also
includes various important points that the organisation has to do, they are as follows-
 It helps in the estimation of the time, risk factors and the cost of the project.
 It helps in the proper delegation of the work and the responsibilities to the employees of
the organisation.
 The project get a proper assistance through the management.
 It will help in the reduction of the defects in the operation of the projects.
 Easily the work can be carried out.

Gantt charts
It is the graphical presentation of the chart that the organisation make to know the starting
and the ending of the projects. It shows the time schedule of the assigned project. This charts are
presented on the graphical form. It defines the relationship between the different activities and it
also tells about the dependency of the activities with each other. This is used for the project's
scheduling and the allocation of the resources in the effective manner. The time related to the
project, when to begin the task where to end a part of the work and at what exact time the project
has to be winded up are very specifically and in detailed manner has been described in the Gantt
chart step (Kothari and et.al., 2011). With the help of the percentage and various statistical
figures the the result is been gathered. It is basically presented in the horizontal line forms and
the work that has been done are presented with the time taken to accomplish it.

TASK2
P4)Small scale research carried out to meet the aims and objectives of the project
Name
Age
Gender
1. Is there any relationship between the competitive benefits and CSR activities?
 Yes
 No
2. Are you agreed that to implement the CSR activities is the primary responsibility of Austin
Fraser?
 Agreed
 Disagreed
 Neutral
3. What are the problems which have been faced by Austin Fraser?
 Employees and customer safety
 Women rights

 Children safety
4. What kind of CSR activities are refereed which has to be taken by the Health care
 Employment measures
 Health related measures
 Economic and community development
 Education measures
5. How will you refer to enforce the CSR initiatives in feasible manner?
 By arranging donation or charity events on regular basis
 Through voluntary organisation
 By providing the fiscal assistance to community based organisation
6. Who is the more responsible for the implementation of CSR activities in Austin Fraser?
 HR department
 Higher authority
 Leaders and managers
1. Is there any relationship between the competitive benefits and CSR activities?
Frequency Percentage
 Yes 3 60 No 2 40

Interpretations- The three respondents from the sample chosen stated that there are inter
relationship between the competitive advantages and the activities of the CSR.
2. Are you agreed that to implement the CSR activities is the primary responsibility of Austin
Fraser?
Frequency Percentage
 Agreed 3 60
 Disagreed 1 20
 Neutral 1 20
Yes No
0
10
20
30
40
50
60
70
Frequency
Percentage
Series3
Agreed Disagreed Neutral
0
10
20
30
40
50
60
70
Frequency
Percentage

Interpretations- The primary object of the firm is the implementation of the CSR activity of been
agreed by the60% of the market people.
3. What are the problems which have been faced by Austin Fraser?
Frequency Percentage
 Women rights 1 20
 Employees and customer safety 3 60
 Children safety 1 20
Interpretations- The employees safety as well as customer safety is prioritise by the market know
by the survey report.
4.What kind of CSR activities are refereed which has to be taken by the Health care?
Frequency Percentage
 Education measures 1 20
 Economic development 0 0
Women's right Employees and customer's safety Children safety
0
10
20
30
40
50
60
70
Frequency
Percentage

 Health related measures 1 20
 Employment measures 3 60
Interpretations- Health related issues has to be implemented on the employees point of view.
5. How will you refer to enforce the CSR initiatives in feasible manner ?
Frequency Percentage
 By arranging charity events 3 60
 Through voluntary organisation 1 20
 Fiscal assistance 1 20
Education measures
Economic development
Health measures
Employment measures
0
10
20
30
40
50
60
70
Frequency
Percentage

 Interpretations- Charity is the best option according to the research known to make
awareness about the project.
6. Who is the more responsible for the implementation of CSR activities in Austin Fraser?
Frequency Percentage
 Leaders and managers 0.5 10
 Higher authority 4 80
 HR department 0.5 10
 Interpretations- Higher authority are most responsible for the implementation of the
activity.
Charity shows Voluntary organisation Fiscal assistance
0
10
20
30
40
50
60
70
Frequency
Percentage
Leaders and managers Higher authority HR department
0
10
20
30
40
50
60
70
80
90
Frequency
Percentage

TASK3
P5) Analysing the research and data with appropriate tools and techniques.
The organisation does research of the market as to know about the various views of the
people of the market. The organisation must collect and gather the data that is beneficial and
relevant to the problems of the organisation. The correct data that has been collected will help
organisation to attain the objectives and the goals of it (Matos and Silvestre, 2013). With the help
of the data collection the organisation will get a lot of help and will able to understand the market
situation of the surroundings. For the best and effective functioning of the operations of the firm
it is very essential to carry out the proper research methodology and to collect all the data that are
very much relevant to the objectives and the problems of the firm. There are basically two types
of data collection methodology they are as follows-
Quantitative data
Quantitative data are those information that defines about the quantity, basically these are
the data which can be measured as well as it can be mentioned in the numerical form. This is the
type of data which is in the form of facts and the statistical aspects (Myers, 2013). The data are
mostly collected with the measuring things. The data are reported with the statistical analyses
manner also with numerical inferences. Following are the way through which the quantitative
research can be carried out by the organisation-
Sample survey- The data are collected with the sample that the organisation chooses from
the large population of the society. The information that gathered here are the aggregates
calculation of the surroundings. The sample survey is carried out so that the organisation can be
able to collect the data and the information from the targeted group of the market. Whether the
organisation is able to provide the services to the customers the way they are demanding or not.
All these can be answered with the help of the sample survey method.
Tracer study- This is the method of collecting the data is carried out by the general
discussion with the people who were the part of the survey study. Here the interviews are done
on so that the information that are so much relevant to the problematic point and the defined
objective can be attain effectively.
Administrative data- These are the data that are collected within the organisation
according to the activities that are carried out on the daily basis. The routine study of the
operations are done by the researcher in the organisation (Röglinger, M., Pöppelbuß, J. and

Becker., 2012). This will help the organisation to carry out the effective functioning in the firm
and able to provide the best services to the customers of the society.
Qualitative data
Qualitative data are the information that are carried out by the researchers to find out the
views and the opinions of the customers of the society. This type of data is very useful for the
individual level study as well as it helps in finding out the various ways of understanding and the
belief of the people of the society. There are few steps through which the qualitative methods can
be carried out in the organisation.
Questionnaire- It is the method of data collection done by the organisation to identify the
needs and the wants of the customers as well as to know the current situation of the firm in the
organisation. In this methodology the organisation prepare several questions that are related to
the topic of the executed project (Shattock., 2010). The sample size are selected as to survey
them, the respondent will have to answer the questions quoted in the questionnaire.
Interview- It is the method through which the information are collected with the help of
interview. The people are interviewed according to the questions that can provide the
information to the organisation.
Observation- This method will make the scenario that is related to the actual situation and
the reactions of the people are observed.
1. Research design:- It is the strategy that the firm will integrate with the different element
of the study and in the logical manner. It is basically an arrangement of the various
conditions. The descriptive, correlation, semi-experimental and experimental are the
methods used for the research design.
2. Research approach:- This is the approach used for the analysing of the small scale
research, so that the accurate information can be gathered.
3. Data collection:- This is the step where the researcher use to collect the relevant data for
the enhancement and the improvement of the organisation's operations.
4. Data analysis:- With this technique the organisation can be able to analyse the data that
has been collected by the researchers of the firm, this will help in the interpretation of the
data.

P6) Recommendations and conclusion related to the survey study
The organisation has done the survey study that has worked in the effective manner and
has helped in the proper planning and decision making of the certain activities of the
organisation. Following are the suggestions and the recommendation related to the survey done
by the firm-
 Social welfare- Austin Fraser has to consider about the factors that are related to the
society's welfare. It has to implement many activities which will help the firm to create
innovative things in the products and the services that has been provided by the firm to
the customers.
 Charity- The organisation has to contribute the several things in the charity which will
help the organisation to create the awareness in the society about the offering of the firm
to the customers (Shehu and Akintoye., 2010).
 Manpower management- It is the most important things that the organisation must
consider on as because the workforce working in the organisation is the one who directly
interact with the customers of the society. Therefore it is the duty of the management to
enhance the talents and the skills of them to serve the customers in the best effective
manner.
 Environment- The organisation as doing the CSR activity, it has to focus to the
environmental factors as well as the natural factors that has the direct impact on the
operations of the organisation. The care and the concerning of the surroundings are very
must to enhance itself in the market.
TASK4
P7) Reflecting on the value of the undertaken research to meet the drawn objectives
As being a manger I have many responsibilities towards the project that the organisation
is willing to implement. The employees of the firm is equally responsible for the project's
various activities and functions. The research has to be carried out in the best effective manner so
as to collect the relevant data with the use of different tools and techniques. I have to formulate
appropriate plans for the accomplishment of the goals and objective of Austin Fraser. The
monitoring and the evaluation of the actions of the firm has to be well managed by me at every

stage. The Gantt chart and the work break down structure will be prepared by the employees so
that the different activities can be fulfilled.
The different CSR activities has to be implemented by us in the firm so that the
customers can be satisfied and objectives as well as the goals be attained by Austin Fraser. The
proper research will be the guiding act for the effective availing of the services to the customers.
To execute the project by Austin Fraser the research study has a big contribution. The researched
data has helped the organisation to execute all the operations and the functions in the best
possible manner (Smith, Binns and Tushman., 2010). There are few steps that has to be followed
by the organisation in the proper management of the activities, they are as follows-
 Creating the plan- The organisation has to create a plan to execute the project o that the
business can be operated in the best possible manner
 Information collecting- With the use of the various research techniques the organisation
has to collect the information that are related to the designed plan.
 Evaluating- The evaluation of the actions of the relevant data has been done by the
organisation in appropriate manner.
 Findings and conclusions- The finding of the research and the related suggestion and the
conclusion has to be drawn by the organisation (Sosna and et. al., 2010).
CONCLUSION
The successful business management has been studied in this report. The various
methods and the activities that the organisation has to follow to attain the objective of the
business is concluded. The Corporate Social Responsibility that the organisation as a project
implementing in the market is been studied and the related research is also been carried out to
know the current organisation condition in the market. The aims and the objectives to execute
the project of CSR has also been studied. Proper management procedures are to be implemented
by the firm to run the business in a successful manner.

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Online
Data Collection and Analysis Tools. 2017 [Online]. Available through: <http://asq.org/learn-
about-quality/data-collection-analysis-tools/overview/overview.html>. [Accessed on 9th
May 2017 ] .