Assignment Managing Successful Businesses

MANAGING
SUCCESSFUL
BUSINESS

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1 ...........................................................................................................................................1
P1) Aims and objectives of a project..........................................................................................1
P2) Project management plan......................................................................................................2
P3) Work breakdown structure and Gantt chart .........................................................................3
P4) Small scale business by using qualitative and quantitative methods ...................................5
TASK 3 ...........................................................................................................................................7
P5) Analysing research data by using various tools and techniques..........................................7
P6 Suggestion and recommendation on the above data analysis..............................................14
P7 Research approaches to meet objectives with own learning and performance....................15
CONCLUSION..............................................................................................................................16
REFERANCES..............................................................................................................................17

INTRODUCTION
Corporate social responsibility consist as corporate citizenship, corporate conscience and
responsible business. It is a kind of corporate self-regulation that integrated into a model which is
related with business (Achtenhagen, Melin and Naldi,2013). CSR activities is describes as a plan
which implemented by an organisation to render some extraordinary services to their consumers
as well as society. Business usually take initiatives for resolving issues and conflicts that impact
overall performance of firm. It describes as the management of such activities that are essential
for a business project. This report contents the study about aims and objectives that are helpful in
completion of any project work. The manager of an organisation is responsible for each and
every task that are important for business operations, manager classified work into different
department with the help of breakdown structure and Gantt chart. Austin Fraser is a most popular
marketing consultancy. Which is famous for providing best and high quality products to their
customers in order to provide satisfaction. The process of decision making provide support in
identifying actual output of project and give recommendation and suggestions for research work
in respect of creating effective changes that are required and necessary for the research project.
TASK 1
P1) Aims and objectives of a project
Every organisation is focused on providing best and suitable services to their customers.
As a member of higher authority of Austin Fraser which is a famous small business firm and
operates its services in department HR. in today's scenario it has become more essential for firm
to is to make plan for implementing CSR activities, so that they can develop a effective and
positive impact of firms brand or goodwill in minds of clients. This is an effective process for
attracting large number of customers towards their organisation. The plan, aims and objectives
are some predetermined aspects, that needs to be clearly defined in respect of completion of
work and program in an effective manner. Internal and external factors play an essential role in
achieving organisational as well as individuals objectives and goals. Small-business organisation
are established as very small scale so they need small budget for their research work thus they
are having less amount of capital and funding (Cohen, 2010).
Topic: “Implementing CSR activities within an organisation to meet sustainable objectives”.
Background of the project:
1

Goals and objectives are predetermined and these are created for overcoming issues and
conflicts form the organisation as well as society. Objectives can be considered as targets that
needs to be achieve in an effective manner for removing problems and major issues that are
faced by people of society (Crane and Matten, 2016). CSR activities are widely used in firm for
providing extraordinary services to their potential customers in order to gaining attention. Austin
Fraser implement various CSR activities in their organisation for attracting large number of
customers in respect of maximising profit and growth. As a HR consultancy it is famous for
providing best job opportunities to their clients. They are focusing on actively implementation
of CSR activity into organisation for providing competition to their competitors. These activities
are helpful in generating competitive advantage. Aims and targets are included with the research
work that had to be attained in well planned manner. The project needs to be designed as per the
need and specifications of activities so that implementation of activities can be easy. Various
methods are used for identifying actual result of research project and it is easy for gaining
attention of large number of customers. Organisation need to prepare a backup plan for
overcoming the issues and challenges with the help of providing best solutions. Austin Fraser
adopt most effective strategies of marking for effective utilisation of resources in order to
achieving desired goals and objectives.
Aim: To implementation of CSR activities to meet the sustainable objectives: case study on
Austin Fraser.
Objectives:
 To evaluate the impact of CSR activities that helpful in attaining desired objectives.
 To identify the advantages while implementing CSR activities in Austin Fraser. To analyse the effectiveness of CSR activities on Austin Fraser in positive way.
Research question:
 which factors are impacted on CSR activities in achieving desired goals?
 Different advantages of implementing CSR activities ?
 What are the positive influences of CSR activities?
2

P2) Project management plan
3