The assignment content discusses the importance of monitoring employee performance to improve their level. It highlights the different leadership styles of British Gas and EDF Energy, with British Gas following a democratic style and EDF Energy adopting transformation leadership. The report also emphasizes the need for organizations to adopt Maslow's Need Hierarchy Theory to motivate employees. Additionally, it stresses the importance of retaining and attracting customers through marketing research. Furthermore, formal groups are considered effective in achieving organizational goals.