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Document Design Memo Business Communication

   

Added on  2020-04-15

4 Pages781 Words188 Views
1Document Design MemoBusiness Communication24th November 2017 To: THE MANAGERIntroductionTechnology has significantly shaped the field of corporate communication. Technology has changed the way information is passed from one organizational level to another (Argenti, 2006, p. 370). Internet access challenges corporate communication in its vast array under which information is passed to the key stakeholders within an organization (Argenti, 2006, p. 357). Thisdocument memo analyses the challenges and opportunities brought by technology to corporate communication providing the right strategies of embracing these challenges and opportunities forthe benefit of an organization.Corporate Communication Challenges and Opportunities Brought by Technologyi.The proliferation of uncontrolled new media outlets: For instance, technology has brought weblogs that allow workers access the internet using different social media platforms and this causes distractions in the workplace (Grunig, 2013, p. 9). Such weblogs enable employees to access Facebook, YouTube, and Instagram where some of them misuse the sites through cyberbullying (Argenti, 2006, p. 359).

2ii.Creation of a naked company syndrome: The use of technology has made companies losecontrol over information security (Grunig, 2013, p. 19). Technology is directly associatedwith the internet, and this creates room under which employees can share the company's information to outsider over the internet aided platforms (Argenti, 2006, p. 360). Corporate Communication Opportunities Brought by Technologyi.Creativity and innovation: Technology has made employees creative more than ever, and this state sets a promising future for technology in organizational communication(Schwalbe, 2015, p. 80). Through innovation, companies rely on technology to market their products through the website. Further, innovation of reliable communication channels such as live support charts and employee job accounts enables management to communicate memos efficiently and promptly (Schwalbe, 2015, p. 88). ii.Opportunity for growth in the industry: Technology offers an opportunity for companies to grow both within and without the industry in their corporate communication approaches (Argenti, 2006, p. 368. Companies have the opportunity to use technology in communicating their products to those interested in their commodities and content(Argenti, P 2006, p. 369).Embracing the Challenges and Opportunities Brought by TechnologYOrganizations can embrace the above challenges brought by technology through:i.Measuring and integrating technological functions: Through this strategy, the management would be able to control all social media outlets hence bringing order in corporate communication (The American Heritage Dictionary of the English Language,

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