Document on E-commerce Website
Added on 2020-03-28
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E-Commerce Book Seller Business PlanTable of ContentsExecutive summary............................................................................................................3Value proposition...............................................................................................................3Market opportunity...........................................................................................................3Cost structure and Revenue model.....................................................................................5Market strategy.................................................................................................................7Human Resources...............................................................................................................8Mockups............................................................................................................................9Reference.........................................................................................................................14
Executive summary The e-commerce website would be developed for a Book store in India which would have the B2Cmodel and would sell the books directly to the consumers. The books sold would have both e-versionand the physical books including the new and used books as well as a library system through whichthe reader would be able to gain access to physical books or online versions of the books. The e-version of books would be made available through a book reader application that can be accessed on acomputer or laptop and can also be installed in the mobile phone. The application would be free to usebut books would be priced. The book seller is like a market place where books from different vendorsand authors would be listed for selling but the books that are available in the library would either bepurchased by the company or donated to by the owner.Value propositionThe e-commerce website would provide a range of services to the end users of books including newbooks for purchase, used books for purchase, e-version of the books for purchase, library to readbooks online or offline, preview of the listed books, free application to read the books, connectionwith third party applications like Goodreads that allow readers to connect with authors, recommendersystem to suggest books to readers based on their browsing history, keyword based search to searchtopics for finding books, and a feedback system that allows users to place request for books that arenot available in the store or the library for inclusion. The customer would be benefited by theecommerce website as it would have all the services related to the books in a single place whether it isa purchase, reading of books, connecting with authors, getting recommendations, selling books,donating books, finding right books or posting request for unlisted books. For the users who would beregistered on the website and would have their credit card or debit card saved on the website wouldhave a single click checkout option for purchase which would make the purchase fast and easy.Online books, if purchased, would be made available instantly while the physical books would bedelivered based on the speed of the actual book seller who would be shipping the books. A hugeinventory is available for library users and the physical books that are given to users for the librarywould be shipped within a week of the ordering. As the ecommerce platform is a marketplace, a largenumber of book sellers are listed and thus, a huge number of books are available for sale.Market opportunityThe website would cater to a large number of consumers including those fond of reading fictionbooks, those looking for library services, those reading online books and regular book purchasers.Indian book market is worth Rs.261 billion today as per Neilson India Book Market report 2015 andthe industry is growing at the rate of 19.3% annually. There are over 8000 publishers selling books in
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