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Marketing Management for Amazon Kindle in USA Market

   

Added on  2023-06-03

8 Pages1413 Words338 Views
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Running head: MARKETING MANAGEMENT
Marketing Management
Name of the Student
Name of the University
Author note
Marketing Management for Amazon Kindle in USA Market_1

1
MARKETING MANAGEMENT
Executive Summary
The report has helped in the overall analysis of the Amazon.com Company along with the
Amazon Kindle product in the USA market. The different kinds of marketing mix analysis
have been done which will be essential for the overall success of the firm. The macro-
environmental factors are required to be considered which will be helpful in managing the
overall assistance of the firm in an appropriate manner.
Marketing Management for Amazon Kindle in USA Market_2

2
MARKETING MANAGEMENT
Table of Contents
Product Description....................................................................................................................3
Marketing Mix of Prime Products of Amazon.com...................................................................3
Macro-Environmental Factors...................................................................................................4
Analysis of Influence of Macro-Environment Factors on Marketing Mix................................5
References..................................................................................................................................7
Marketing Management for Amazon Kindle in USA Market_3

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