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Human Resource Management of Starbucks Company

   

Added on  2020-03-16

13 Pages2804 Words1351 Views
Running Head: RECRUITING WORKFORCE IN STARBUCKS 1Key Challenges for Recruiting the Workforce for Starbucks CompanyName:Institution Affiliation:

RECRUITING WORKFORCE IN STARBUCKS COMPANY 2Tables of ContentsExecutive summary.........................................................................................................................3Introduction......................................................................................................................................3Key challenges for recruiting the workforce for Starbucks Company............................................4Supply and demand of labor........................................................................................................4Image of the organization............................................................................................................5Demographic concerns.................................................................................................................5Ageing labor force.......................................................................................................................6Generation....................................................................................................................................7Diversity.......................................................................................................................................7Strategies to address these challenges.............................................................................................8Branding of employer..................................................................................................................8Types of advertising.....................................................................................................................8Conclusion and Recommendations..................................................................................................9References......................................................................................................................................11

RECRUITING WORKFORCE IN STARBUCKS COMPANY 3Executive summaryThe presentations on this paper describe some of the key challenges that Starbucks Company face during the process of recruiting its workforce. The ideas presented in this article present challenges as well as the essential strategies that the management of the Starbucks Company can use in addressing the cham in improving the process of recruitment. Various critical challenges presented in this article include labor supply and demand, image presentation of the organization, demographic apprehension, aging labor force, together with generation (Mirick, 2014). The paper focuses on two major strategies for addressing challenges for recruitment of the workforce for Starbucks Company. The primary strategies presented in this article include the proper concentrate on the branding of employer along with of advertisement. In conclusion, the ideas on this paper recommended other essential factors that the human resource (HR) management of Starbucks Company can use to overcome key challenges during the process of recruiting its labor force. IntroductionIn the new borderless business sector, different organizations face the vast array challenges like the social and technology shifts, cultural diversity, aging workforce, as well as political instability. The sequence of this challenge is that there is the ever-increasing focus on active recruitment (Čiutienė & Railaitė, 2015). Therefore, Starbucks Company continues to face key challenges for recruiting its workforce like any other company within the global corporate sector. Starbucks Company has the issue in developing its leadership during recruitment. Besides, development of appropriate leadership in recruitment process remains to be the essentialconcern in every company. Starbucks Company as a business that deals with the sale of a range

RECRUITING WORKFORCE IN STARBUCKS COMPANY 4of hot together with cold drinks, food items, and accessories, it is essential for its HR management to ensure that they put appropriate strategies to recruit skilled and qualified persons.Therefore, the primary target of this report is to address some of the key challenges for recruitingStarbucks Company’s labor force as well as suggesting some of the strategies applicable in overcoming such challenges. Key challenges for recruiting the workforce for Starbucks CompanyThe workforce of any organization continues to be the primary source of competitive edge of the Starbucks Company over its competitors. The process for active recruitment and strategy of selection is not always smooth sailing. Human resource management of Starbucks Company faces actual problems that include the cost of advertising job openings and intangible obstacles. Some of these barriers include improving communication process between the recruiters together with hiring managers (Moschetto, 2014). The other primary key challenges comprise of labor supply and demand, the image of the company, diversity concerns, aging workers, and generation.Supply and demand of laborStarbucks Company finds it tough to re-expand its different stores that had previously close don because of lack of adequate personnel. Shortage of laborers remains to be the issue thatworsens the future operations of the company. The increased attention on the inadequacy of workers hinders the efficient recruitment processes of the workforce (Sutton, 2017). Besides, the rise in demand for the labor by other companies to take away workers from Starbucks Company inhibits the active recruitment and retention of skilled personnel to stabilize the flow of many skilled employees in the operation of the company. The competition imposed to Starbucks

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