School Brochure for Soccer Carnival

This assignment outlines the rationale behind designing a brochure to promote a high school soccer carnival. It identifies the target audience as talented high school students seeking exposure in sports. The brochure aims to concisely communicate the carnival's offerings and distinguish it from other events. Distribution will primarily involve social media platforms like Facebook and Google Ads, along with physical handouts. The development process involves collaboration with a marketing team, website developers, designers, content creators, and photographers.

Running head: SCHOOL BROCHURE RATIONALE
School Brochure Rationale
Name of the Student
Student ID
Name of University

1SCHOOL BROCHURE RATIONALE
Target Audience:
The target audience for the tool that has been used to promote the carnival is those who
want exposure in sports. The specific target customers are the high school students- both male
and female, who have excellent talent that is actually wasted due to lack of adequate time and
exposure.
Purpose:
The purpose of designing this brochure is to provide a succinct idea to target the
participants; what its offers and how it is different from the other carnivals.
Name:
High School soccer Carnival
Rationale for Choosing the Communication Tool:
Since brochure provides a cumulative idea pertaining to overall packages that the school
has, it has been chosen as an effective tool to reach to the greater number of the customers.
Brochure is compact, to the point and provides clear idea about the service provision.
Planned Distribution Method:
The brochure would be uploaded in the social media pages such as Facebook and Google
ads. This would further be distributed as handouts so that it can be conveyed to the greater
number of the target customers.

2SCHOOL BROCHURE RATIONALE
Identification of the People and Resources Required Producing this Communication Tool:
Marketing team, website, social media optimization, ad designer, webpage, content
developer, photographer
Outline of the development, approval and production process:
The brochure has been developed focusing on the to the point subject of service provision
that aims to be approved by different copyright agencies.