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Marketing Mix and Its Importance in Achieving Organizational Objectives

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Added on 2022/11/23

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This document discusses the importance of marketing mix in achieving organizational objectives. It provides examples of how companies like Woolworths and Commonwealth Bank of Australia use marketing mix to achieve their goals. It also explains how to adjust marketing mix to suit consumer needs and market response. The document includes calculations and tables to support the discussion.

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Marketing Mix and Its Importance in Achieving Organizational Objectives

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