Analysis of Business Processes and Strategy for CC Music

[Document title]
[Document subtitle]
Davinder Saini [Date] [Course title]

Part A: Analysis – Business Process
Models and Strategy Analysis
Current Business Processes for CC Music
Chris and Clive are both music technology and former music teachers who have a long history of
playing in bands.They can manage all aspects of the band such as playing at events, radio
programmes, TV Programmes, and studio work. Currently, they have publicized their music
band through the website. Moreover, they are dealing with all kinds of booking arrangements via
phones and receive payments and cheques from their clients through the post. The CC band has
always played at least 12 gigs per year. The current business processes for CC Music have been
represented graphically by using Business Process Modelling Notation (BPMN) in the following
section:
1. Service booking
Figure-1 Current business processes of CC Music

In the current business processes of CC Music, the precious time of customers and CC Music has
been wasted to communicate with each other via phone calls. The existing business processes are
manual and inappropriate which might restrict CC Music to increase the total count of gigs in a
coming year.
2. Service promotion
Figure-2 Current business processes of CC Music (Service promotion)
Proposed Business Processes for CC Music
According to the given case study scenario, Clive and Chris are looking for starting the music
agency with the use of a professional approach to increase the number of gigs a year. There are
various other bands who asked Clive and Chris if they will represent and promote them. CC
Music has been recommended for Integrating Customer Relationship Management (CRM)
Software and Enterprise Resource Planning (ERP) software to offer quality music band services
to both other music agents and customers. The deployment of CRM and ERP systems will
automate the manual business processes of CC Music band such as payment process, music band
booking, music band marketing/promotion, update the calendar of events, etc. The proposed

technological solution will allow Music band members to keep track the communication with
themselves, the bands who are signed to CC music and the clients who want to book bands for
programmes. Effective integration between CRM and ERP systems will help the small-sized
Music band organization to increase the total count of gigs in the coming years(Mukerjee, 2013).
The workflow of proposed business processes is represented below:
Figure-3 Proposed a business model
Strategic analysis for CC Music
SWOT analysis
A SWOT analysis is the most powerful and ultimate business analysis technique which is used to
analyze the current weaknesses, threats, opportunities, and strengths of CC Music band.
Strengths
Nowadays, CC Music band has promoted
Weaknesses
Chris and Clive are dealing with all booking

its unique music services through the
website at the global level.
The band has played at least 12 gigs every
year.
The demand of CC Music band has been
increased day by day as several other bands
have asked Chris and Clive if they will
represent and promote their bands for an
agreed fee.
arrangements via phone calls. However, it is
difficult for them to record all booking
details manually.
Moreover, they receive cheque payments
and music band contracts through the post
which is a time-consuming process. The
precious time of clients has been wasted for
posting contracts and pay cheques.
Chris and Clive could not track their
communication with music band members
and clients due totheabsence of an
automated system.
Opportunities
CC Music band can implement social media
marketing for attracting a greater number of
people towards their unique music services.
They can utilize advanced technological
solutions such as ERP and CRM to
automate all business processes such as
customer relationship management, events
booking, etc. which will help the
organization to grow its customer segment.
The music band can use open source
Threats
The wrong selection of technological
solutions might affect the financial status of
a Music band.
The inappropriate alignment between
business strategy and IT strategy can
adversely affect the overall business
processes(Bağcı and Karataş, 2017).

software to keep the business cost to a
minimum(Ivashchenko and Bykova, 2018).
PESTLE analysis
PESTLE analysis is used to identify the relevant economic, social, political and technological
factors of CC Music’s external environment.
Political factors
In England, parliament provides continuous support to the music industry for resolving
critical issues like finance and fiscal incentives, skills, copyright, venues, and regulations
and international trade(Dipple, 2015).
The continuous engagement of politicians in the music industry helps organizations to
resolve critical issues which have a negative impact on their business.
Economic factors
 The annual GDP growth rate is 2.3% and the price inflation rate has risen well above the
England bank by 2%.
 UK music industry has contributed £4.5bn in the last year to the UK economy. England has a
major contribution to the expansion of the music industry of the UK(Irish, 2018).
 The global recorded music market has grown by 9.7% from the last 4 years. Moreover,
the music industry market increased by 7.4%. According to IFPI’s report, 255 million
users were used paid streaming services which contributed to 37% of the total revenue of
the music industry(Andre Paine, 2019).