Challenges, Resources, and Strategies for Dominos in UK and International Market

Dominos Case study
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TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
1 Key challenges that are faced by company in UK....................................................................3
2 Internal business situation and resources of company in UK...................................................4
3 Competitive environments of Dominos in UK and international market.................................6
4 Strategies option and direction for future growth both in UK and international market..........7
CONCLUSION................................................................................................................................8
REFERENCE..................................................................................................................................8
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INTRODUCTION
Every company formulate various strategies and plan in order to cover large market share
and earn maximum amount of profitability by satisfying needs, demand of customers.
Organisation strategies helps in facing various challenges of external environment and take
advantages in industry through effective utilisation of available opportunities for growth and
success of firm. This report is about Dominos that operates its business across worldwide to earn
maximum amount of profitability and fulfil needs of customers. The report covers about key
challenges of external environment that are faced by company in UK. Swot Model is used to
analysis internal situation and resources of firm that helps firm in gaining competitive
advantages. It also discuss about competitive position of firm in UK and international market and
strategies option that help company to grow and expand its market share in future.
1 Key challenges that are faced by company in UK
Dominos pizza is one of leading company that operate its function across worldwide to
render qualitative products and services in order to earn maximum amount of profitability.
There are various key challenges that are faced by company in external environment of UK are
as follows:
1. One of the key challenges that are faced by Dominos is ever changing policies of UK
government. Brexit regulation introduce by government has resulted in decreases in sales
volume and market share of firm as most of the people does not have sufficient amount of
money to have qualitative and delicious food of Dominos (Mukherjee and Shaw, 2016).
Therefore company has to formulate effective strategies in order to retain its market share
and customers demand in UK.
2. Due to various policies of government such as Brexit economic of UK is suffering from
situation of recession that means high unemployment rates, interest rates and less
disposable income of customers. So, it had impact on overall investment, profitability and
cost of manufacturing of dominos thus cost of products have increased and people of UK
are less willing to spend on high cost products to satisfy their needs (Joesron and
Nikolaidis, 2019). Therefore poor economic condition, inflation has decreases overall
profitability and sales volume of firm.
3. Now a day’s customers are becoming more and more aware about healthy and organic
food due to development in technologies, continuous spread of various diseases.
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