Managing Operations of Domino’s

Managing Operations of Domino’s 0
Title: Managing Operations of Domino’s
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Managing Operations of Domino’s 1
Executive Summary
This assignment has been prepared with an approach of understanding management
operations in an organization which is service based. The key objectives include the
importance of the value chain, supply chain and quality. All these aspects have to be keenly
observed and examined to gain a deeper understanding. This assignment has taken Domino’s
as the organization which have a huge service base and all the aspects have been keenly
examined. The different aspects have provided with some new strategies which are the need
of the hour for Domino’s. This assignment has provided with ample amount of information
which should be applied for effectively managing operations of a company.

Managing Operations of Domino’s 2
Contents
Introduction................................................................................................................................2
A Real World Service Business Operations...............................................................................3
Corporate Vision....................................................................................................................3
Performance of Existing Business Operations...........................................................................5
Global Objectives...................................................................................................................5
Order Qualifiers & Order Winners........................................................................................5
The Value Chain....................................................................................................................6
Value Chain of Product..........................................................................................................8
Corresponding Operations Layout (Store Level).......................................................................9
Supply Chain............................................................................................................................12
Scrutinizing of the Business Quality........................................................................................14
Recommendations for the Alternative Managing Operations..................................................15
Evaluation of the New Strategies.............................................................................................18
Conclusion................................................................................................................................18
References................................................................................................................................19

Managing Operations of Domino’s 3
Introduction
Operations management is a process of administrating business activities to create a
high level of effectiveness in the practices of an organization. The operation management is
basically concerned with the utilization of resources effectively that will help in increasing
the profits of an organization to the maximum level. Domino’s is a global organization which
has the most effective pizza delivery services. The organization functions effectively because
of its unique and successful operational model, which has helped the organization to establish
a business with three outlets into 9,350 outlets, all functioning properly in seventy countries
all over the world. The company Domino’s Pizza LLC, which is situated in Michigan holds
the control and supply of the raw materials to all the master franchises in different countries.
A Real World Service Business Operations
Corporate Vision
The vision statement of the Domino’s focuses on a few key areas which are-
 To always be better than their competitors.
 Providing high standards of quality product.
 Facilitating the customers with excellent services.
 Building loyal customers.

Managing Operations of Domino’s 4
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The vision of an organization enables the company with a clear approach, which is
towards fulfilling those aspects to gain potential customers and increase the profits of the
company (Bakshi and Pinker, 2018).

Managing Operations of Domino’s 5
Performance of Existing Business Operations
Global Objectives
The main global objectives of the company are-
 More expansion in the international market by effectively targeting the right
audiences.
 The expansion in the variety of the products.
 An effective model which enables excellent delivery services for 24 hours.
 The perfect utilization of the company owned stores, especially in Australia and the
United States of America. This will also help in testing new innovations in these
regions and can be further applied in the world market depending on their success
rate.
 The company’s human resource strategy aims at increasing investments in the areas of
training and also for auditing the store. This has the main objective of increasing
standards of quality in products and achieving more consistent services.
 The company also has a knowledge management strategy which focuses on the master
franchises to use their knowledge and understanding of the local market and their
cuisines for any additional products (BRADLEY and CONWAY, 2009).
Order Qualifiers & Order Winners
Order qualifiers are the basic standards which a product has to meet, for qualifying to
be used as a selling product. Domino’s has a strict standard, which is applied to the each
product and have to go through a process of qualification.
Order winners are the standards which are achieved by a product due to its high
purchasing. The success of a product gets it the final place in the menu of the company
(Chase, 2010).