Ethical Issues Faced by Domino's Pizza: A Critical Evaluation

Accounting in Society

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Overview of company..................................................................................................................3
Ethical issues and dilemma..........................................................................................................3
Identification and evaluation of the stakeholders impacted by the ethical issues.......................4
Impact of the decision on business..............................................................................................4
Business ethics.............................................................................................................................5
Conclusion.......................................................................................................................................5
References........................................................................................................................................6

INTRODUCTION
The present study is based on the critical evaluation of the ethical issues faced by the Domino’s,
it covers the ethical issues which took place in the company, and identifications of the impacts
held by stakeholders are also considered. Following to this, the study also evaluates that whether
the decision made by the company and involved parties are ethical or not, with the consideration
towards business ethics to justify the solution and arrive at a valid conclusion.
MAIN BODY
Overview of the company
Domino’s Pizza is a pizza restaurant chain in America established in 1960. The headquarters of
the company is located in the Ann Arbor, Michigan at the Domino's Farms Office Park. This
restaurant chain is considered as the largest worldwide seller of pizza in context with sales and
revenues. The corporation continually seeks to establish products that compliment the customer
preferences and tastes and thereby satisfying them. Therefore, by the time and with proper
innovation, they are capable of gaining ultimate customer satisfaction and success. They provide
value for money and reasonable products to customers have been the significant element of their
efforts (Domino’s, 2018). The company is considered as the 2nd largest pizza restaurant chain
internationally, with over 15,100 locations in more 85 markets. The company has business
operations in three core segments inclusive of local stores, international franchisee and supply
chain. Their fundamental menus characterize pizza products in different sizes and types. Its
products and food items are inclusive of sandwiches, chicken wings, desserts, soft drinks and
various types of pizza with customizations available.
Ethical issues and dilemma
The ethical problem after the introduction of the slogan was the deaths because of accidents
engaging the drivers of dominos. It was held that the drivers were struggling from higher stress
to be committed towards the delivery within 30 minutes, and thus they drove fast which resulted
in accidents. It can be said that business decisions can create unforeseen outcomes that can lead
to the main ethical challenge for the company (Media Ethics, 2012).