Service Blueprint of Domino's Pizza: Implications for Managers

Services Marketing and Relationship
Marketing

Table of Content
Brief Introduction............................................................................................................................................................... 3
Concept of Blue Print/Flow Chart................................................................................................................................4
Front Stage- Flow Chart....................................................................................................................................................4
Back End operations-Flow Chart..................................................................................................................................5
Significance of Service encounter................................................................................................................................ 6
Implication for Managers.................................................................................................................................................8
Conclusion.............................................................................................................................................................................. 9
References........................................................................................................................................................................... 10

Brief Introduction
Domino’s Pizza Incorporation which is now called as Domino’s is an American Pizza
Restaurant which was founded in the year 1960. Domino’s has over 13, 8111 locations
Worldwide and in February 2018 the Pizza chain became the largest Pizza seller
worldwide. Pizza hut was the largest Pizza chain or the seller before Domino’s marked
its presence, it was the dedication, commitment, vision of the organization which took
the organization to envisioned heights. Domino’s branding which says “30 minutes or
free” was the commitment of the services of the company towards its success. Domino’s
won the competition owing to its customer centric policy, strong service culture and
focussed approach to provide the best service in the fastest time possible.
Service marketing is an important concept and a concept which differs hugely from
product due to the inseparability, heterogeneity, intangibility and perishability
elements. Thus, it becomes difficult to estimate the satisfaction related to the delivery of
services akin to that of product. The essay here is a piece of reflection which will discuss
about the flow chart or the service blueprint of Domino’s for both its front stage and
back stage operations. Towards the end, the essay will also provide for the managerial
implication related to service encounter with a service organization.