Domino's Service Marketing: Front Stage, Back Stage Operations and Managerial Implications

Running Head: Service Marketing
Domino’s
Service Marketing

Service Marketing 1 | P a g e
Table of Contents
Brief Introduction............................................................................................................................3
Flow Chart Concept.........................................................................................................................4
Back End operations........................................................................................................................5
Importance of Service encounter.....................................................................................................5
Implication for managers.................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................9

Service Marketing 2 | P a g e

Service Marketing 3 | P a g e
Brief Introduction
Domino’s is a multinational pizza corporation which is one of the largest American Pizza
Restaurants founded in 1960 and with more than 13,000 restaurants across the globe,
organization has become the largest pizza seller in the worldwide locations. When Domino’s
entered into the Pizza industry, Pizza Hut was the big player but with the unique style of
leadership and managerial skills, Domino’s has marked its unique presence and acquired the
leading position in the target market. The major reason behind their success is their mission
statement for delivering pizzas to their customers within 30 minutes with regards to the
attainment of desired goals and objectives. Apart from this, organizational customer centric
policies are other critical success factors of the organization.
Service marketing is one of the effective elements for an organization and it has a huge role in
the organizational success and growth. The major elements of service marketing are honesty,
quality of service, and the nature of the service which is being rendered to the customers. With
regards to these elements, organization could move towards the customer satisfaction and in this
essay, Domino’s front stage as well as back stage operations will be discussed in the form of
reflection. In addition to this, the last part of the essay will discuss managerial implications in
terms of service encounter in a service organization (Ye and Grant, 2017).