Roles and Responsibility of Marketing Function at Dorothy Perkins

This report discusses the roles and responsibilities of the marketing function at Dorothy Perkins, a well-established fashion retailer. It covers the key responsibilities of the marketing team, their role in spreading awareness and collecting information, and their interrelationship with other functional units of the organization. The report also compares the marketing mix and marketing planning process of Dorothy Perkins with another company. Additionally, it provides a basic marketing plan for Dorothy Perkins to achieve success.