This report explains the growth strategy, target market, PESTLE issues, and comparative analysis of the new brand extension of Dove - Dove Baby Care Products. The report covers the market share of Dove, its brand values, and the Ansoff's Grid used for the product. The target audience of the new range of Baby Dove products launched by the company is new parents. The report concludes with the need for market segmentation and following government guidelines for establishing new products in the existing market.

CW2 Brand Extension Report

Develop a 10-minute group presentation for a brand extension and submit a group co-authored 1000-word report explaining the new brand extension.

Learn about the new brand extension of Dove with its growth strategy, target market, PESTLE issues, and comparative analysis. Read the report on Desklib.

New Brand Extension - Dove Baby Care Products | Desklib

Explaining the New Brand Extension - Dove Baby Care Products

Principles of Marketing (POM)

This report covers the introduction of Dove's new product range, Baby Dove, and its brand extension in the market. It includes market segmentation, targeting, and positioning, external factors that can affect the product launch, and its competitors in the market.

Oxford Business College

Business Development

MG412 -CW2 - Report Explaining the New Brand Extension

This presentation discusses the concept of brand extension and its impact on organisational growth and development. It focuses on Dove's hand wash product launch and its strategies using Ansoff matrix, STP model, Pestle analysis and competitive analysis. The report also covers the brand value of Dove, its advertising campaigns, and the differentiation of its hand wash products from competitors.

Brand Extension: Principles of Marketing

This report analyzes the brand extension strategy of Dove, a personal care brand that launched toothpaste under its recognized brand. The report covers the background of the brand, its market share and size, Ansoff Matrix, STP model, Pestle Analysis, and Competitive Analysis. The report concludes that successful brand extension enables business to reach new demographics, increase sales, enhance customer base, and boost organizational profitability margin.

Brand Extension Report for Dove: An Analysis of STP, Ansoff Matrix, Pestle Analysis and Competitive Analysis

Principle of Marketing - Assignment

This presentation discusses the marketing strategies and brand value of Dove Toothpaste. It covers topics such as the new product, target market, PESTLE analysis, and competitor analysis. The presentation provides insights into the feasibility and profitability of the business plan.

Principles of Marketing: Dove Toothpaste

PowerPoint Presentation

This report discusses the development of a marketing strategy for Dove's new organic cream product, specifically designed for women. It includes an analysis of the existing brand and its value, target market segmentation, analysis of the new market, explanation of the new product, and competition. The report concludes that Dove can take advantage of the increasing demand for organic and natural products by introducing their organic cream.

Explaining the New Brand Extension - Dove Baby Care Products

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MG412 -CW2 - Report Explaining the New Brand Extension

Brand Extension: Principles of Marketing

Brand Extension Report for Dove: An Analysis of STP, Ansoff Matrix, Pestle Analysis and Competitive Analysis

Principle of Marketing - Assignment

Principles of Marketing: Dove Toothpaste

Marketing Strategy for Dove Organic Cream

Explaining the New Brand Extension - Dove Baby Care Products

End of preview

MG412 -CW2 - Report Explaining the New Brand Extensionlg...

Brand Extension: Principles of Marketinglg...

Brand Extension Report for Dove: An Analysis of STP, Ansoff Matrix, Pestle Analysis and Competitive Analysislg...

Principle of Marketing - Assignmentlg...

Principles of Marketing: Dove Toothpastelg...

Marketing Strategy for Dove Organic Creamlg...

MG412 -CW2 - Report Explaining the New Brand Extension

Brand Extension: Principles of Marketing

Brand Extension Report for Dove: An Analysis of STP, Ansoff Matrix, Pestle Analysis and Competitive Analysis

Principle of Marketing - Assignment

Principles of Marketing: Dove Toothpaste

Marketing Strategy for Dove Organic Cream