Marketing Principles for New Product Launch: Dove Feminine Hygiene Liquid Wash

Running head: MARKETING PRINCIPLES FOR NEW PRODUCT LAUNCH
Marketing Principles for New Product Launch: Dove Feminine Hygiene Liquid Wash
Name of the university
Name of the student
Author note

1MARKETING PRINCIPLES FOR NEW PRODUCT LAUNCH
Executive summery
The report aims to analysis business environment of a new product that is going to be
launched by Unilever under the product range of Dove. It has been described as female
personal care product termed as feminine hygiene liquid wash. The report has discussed the
market segment for the new product and has presented a marketing mix plan according to
that. Finally, the possibility of generating profit and public acceptance has been evaluated.

2MARKETING PRINCIPLES FOR NEW PRODUCT LAUNCH
Table of Contents
Introduction................................................................................................................................3
Dove’s market segment..............................................................................................................3
Positive environment of product launch....................................................................................4
PESTEL analysis of Dove......................................................................................................4
Targeted consumer group...........................................................................................................5
Marketing mix of Feminine Hygiene Liquid Wash...................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7
Appendix: PESTEL analysis......................................................................................................8