Principles of Marketing: A Case Study on Dove Industry

Principles of Marketing

TABLE OF CONTENTS
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Background..................................................................................................................................3
Coverage of the existing brand values supported with utilization of visual examples ...............4
Description of new products and with growth strategy apply and uses by brand........................5
Determination of the proposed target market for the new brand extension ................................6
Any key trends and PESTEL issues that have influenced brand extension idea.........................7
A comparative analysis................................................................................................................9
A Visual Image of the Brand.....................................................................................................10
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Principles of marketing refers to includes activities which useful or beneficial for product
promotional aspect, analysis of customer demands and influence business activities for revenue
generate with application of multiple applications. Marketing activity play major role when
business decide to involve and develop new products for business efficiency development and
for customer needs satisfaction (Townsend, and et.al., 2020). Dove is all above personal care
service distributor industry in multiple countries. It mainly considers to involving new and
innovative practices for customer attraction development towards with the business activities.
This study will provide information about company performance at market place, existing brand
promotional activities, Ansoff matrix for new product development, target market analysis
process, PESTEL analysis and many more.
MAIN BODY
Background
Its essential to evaluate and determine activities of company and their performance for new
practices involvement in business because without effective considering of existing organization
performance its not easier to determine that which product and service engagement in useful and
provide benefits. Dove industry has captured successful and effective position in personal care
product in various countries because of its quality and brand position. It covers 24% market
share in personal care services.
It has great sustainability and effective position in market. It supplier their services in 150
countries or more also it major trends in sales includes various activities like customer
relationship management, different size of product and range, regular practices for customer
attraction development, understand different buyer requirements and their buying power and
many more. Utilization and involvement or all these aspects ahs power to influence people or
audience attraction towards with the products. Also it maintains quality of products and price
from long term which one of the most effective quality of brand (Mulder‐Nijkamp, 2020).
It includes products baby care goods, face wash, soap, shampoo, washing and bathing products,
hair care products and many more. Most of the people mainly attract with addition of milk in
products which highly attract people attraction because audience attract with summarization on
natural ingredients. Utilization and dvelopmeenet of healthy ingredients attract people attraction
towards with the products which is one the most powerful approach.

Coverage of the existing brand values supported with utilization of visual examples
Brand value: It determines that which essential product services provide this company and
specific massage to influence people attraction towards with the business product. Dove industry
brand manager and advertising experts, team members consider that they mainly use and
provide product massage throughout women empowerment, self confident and individual skin
colour has different and they do have to love their own skin colour don’t consider to change
(Engler, Cattani and Porac, 2020).
Various brands uses this concept and they provide and develop singles massage which higher
influence audience attraction. Company consider to distribute they brand value to customer with
utilization of multiple advertising concepts like dove uses television marketing approach.
Advertising campaigns
This company firstly consider promoting their brand with television advertising approach
because most of the people watching shows on it and from the attractive advertising people get
influence by and they knowing about product and services. Promotion and effective market is
only develop when company consider to involve effective practices of marketing and Dove
brand consider that they mainly uses television advertising approach because its best and most
sustainable approach for distribution of overall products and brand information to audience with
effective massage.
Application of advertising methods and practices creates brand awareness and people knowing
about products and services which is important for sales and revenue generate people attraction
towards with effective manner application of impressive concept of advertising is the only option
for survives in the competitive market as well as distribution of product with good range
(Nagaraj and et.al., 2020).
Dove brand management team mainly consider to develop attractive advertising and so it uses
attractive advertising technique with application of television add, after completion of some year
it decides to involve website application which is best approach for audience attraction because
website is online media page where customer easily found that which services mainly provide by
this organization.
This term is mainly uses for sharing information throughout the utilization of effective massage
and idea about company services which is useful for develop integrate marketing
communication. Application of this term brand market manager considering effective massage