This presentation provides an overview of the principles of marketing, focusing on brand extension, target market identification, and the growth strategy of Dove. It discusses the market share and brand values of Dove, as well as the PESTEL issues that have influenced the brand extension idea. The presentation also includes a comparative analysis of suggested brands and explains how Dove distinguishes itself from competing products. Overall, it highlights the importance of branding and strategic marketing decisions.

CW2 Brand Extension Report

Develop a 10-minute group presentation and a 1000-word group report explaining a new brand extension for an existing brand.

Discover marketing principles, brand extension, target market identification, and Dove's growth strategy and market share. Learn how Dove stands out.

Principles of Marketing - Desklib

Principles of Marketing

This presentation discusses the brand extension strategy for Dove toothpaste, including the existing brand value, new product and growth strategy, target market, PESTLE analysis, comparative analysis, and visual image of the brand extension.

Brand Extension Strategy for Dove Toothpaste

Presentation

Principle of Marketing - Assignment

This report analyzes the brand extension strategy of Dove, a personal care brand that launched toothpaste under its recognized brand. The report covers the background of the brand, its market share and size, Ansoff Matrix, STP model, Pestle Analysis, and Competitive Analysis. The report concludes that successful brand extension enables business to reach new demographics, increase sales, enhance customer base, and boost organizational profitability margin.

Brand Extension Report for Dove: An Analysis of STP, Ansoff Matrix, Pestle Analysis and Competitive Analysis

Principles of Marketing (POM)

This report explains the growth strategy, target market, PESTLE issues, and comparative analysis of the new brand extension of Dove - Dove Baby Care Products. The report covers the market share of Dove, its brand values, and the Ansoff's Grid used for the product. The target audience of the new range of Baby Dove products launched by the company is new parents. The report concludes with the need for market segmentation and following government guidelines for establishing new products in the existing market.

Oxford Business College

Explaining the New Brand Extension - Dove Baby Care Products

This marketing management report discusses the brand extension of Dove, an American personal care brand owned by Unilever. The report covers the existing brand and brand values, target market segmentation and positioning, analysis of PESTEL and Ansoff's growth matrix, description of the new product, competition, and marketing strategy. The report concludes that brand extension helps companies improve customer reach and cover more target markets.

Brand Extension of Dove: A Marketing Management Report

This case study on Dove Industry covers their existing brand values, new product development, target market analysis, PESTEL issues, and a comparative analysis with L'Oreal Paris. It includes a background on the company's performance, coverage of their existing brand values, and the utilization of visual examples. The study also discusses the Ansoff matrix for new product development, target market analysis, and key trends and PESTEL issues that have influenced brand extension ideas. A comparative analysis with L'Oreal Paris is also included. The subject is Principles of Marketing and the course code is not mentioned. The college/university is not mentioned.

Principles of Marketing

End of preview

Brand Extension Strategy for Dove Toothpaste

Principle of Marketing - Assignment

Brand Extension Report for Dove: An Analysis of STP, Ansoff Matrix, Pestle Analysis and Competitive Analysis

Explaining the New Brand Extension - Dove Baby Care Products

Brand Extension of Dove: A Marketing Management Report

Principles of Marketing: A Case Study on Dove Industry

Principles of Marketing

End of preview

Brand Extension Strategy for Dove Toothpastelg...

Principle of Marketing - Assignmentlg...

Brand Extension Report for Dove: An Analysis of STP, Ansoff Matrix, Pestle Analysis and Competitive Analysislg...

Explaining the New Brand Extension - Dove Baby Care Productslg...

Brand Extension of Dove: A Marketing Management Reportlg...

Principles of Marketing: A Case Study on Dove Industrylg...

Brand Extension Strategy for Dove Toothpaste

Principle of Marketing - Assignment

Brand Extension Report for Dove: An Analysis of STP, Ansoff Matrix, Pestle Analysis and Competitive Analysis

Explaining the New Brand Extension - Dove Baby Care Products

Brand Extension of Dove: A Marketing Management Report

Principles of Marketing: A Case Study on Dove Industry