Principles of Marketing: A Case Study on Dove Industry

Principles of Marketing

TABLE OF CONTENT
 INTRODUCTION
 MAIN BODY
 BACKGROUND
 COVERAGE OF THE EXISTING BRAND VALUES SUPPORTED WITH
UTILIZATION OF VISUAL EXAMPLES
 DESCRIPTION OF NEW PRODUCTS AND WITH GROWTH STRATEGY
APPLY AND USES BY BRAND
 DETERMINATION OF THE PROPOSED TARGET MARKET FOR THE
NEW BRAND EXTENSION
 CONCLUSION
 REFERENCES

INTRODUCTION
 Principles of marketing refers to includes activities which
useful or beneficial for product promotional aspect,
analysis of customer demands and influence business
activities for revenue generate with application of
multiple applications.
 Marketing activity play major role when business decide
to involve and develop new products for business
efficiency development and for customer needs
satisfaction .
 Dove is all above personal care service distributor
industry in multiple countries.

MAIN BODY
Background
MAIN BODY
Background
Its essential to evaluate and determine
activities of company and their
performance for new practices
involvement in business because without
effective considering of existing
organization performance its not easier
to determine that which product and
service engagement in useful and
provide benefits. Dove industry has
captured successful and effective
position in personal care product in
various countries because of its quality
and brand position. It covers 24% market
share in personal care services.