Strategic Analysis and Recommendations for Dove Shampoo

Running Head: STRATEGIC ANALYSIS AND RECOMMENDATIONS 0
Consumer Behaviour and Marketing Psychology

STRATEGIC ANALYSIS AND RECOMMENDATIONS 1
Table of Contents
Executive Summary...................................................................................................................2
Overview of Dove Shampoo......................................................................................................3
Critical Analysis.........................................................................................................................3
Recommendations......................................................................................................................6
References..................................................................................................................................8

STRATEGIC ANALYSIS AND RECOMMENDATIONS 2
Executive Summary
In this report, the Dove shampoo marketing plan, strategy, their products diversification,
segmentation and the major strength in the market has been identified. With this strategic
analysis, several recommendations is also mentioned relating to product diversification in the
men hair care product, innovation in the overall product line and converting switcher types of
customers to the hard core loyal customers.
Thus this report gives existing marketing analysis and rationale about Dove Shampoo
marketing strategy (STP), promotional activities and strategy and various financial
projections into the shampoo market.