This presentation discusses the concept of digital marketing and its importance in communications strategy. It covers digital marketing and communication strategies, examples of brands using digital marketing, promotional mix, and effectiveness of social media measures. The presentation concludes with references to relevant literature.

Discover the significance of digital marketing in communication strategy and its effective use. See how Dove and Pantene use it to boost credibility.

Digital Marketing in Communications Strategy

Use of Digital Marketing in Communications Strategy

This presentation covers the basics of digital marketing, including strategies and communication. It also provides examples of successful campaigns by Dove and Pantene, and explores the effectiveness of social media measures. The presentation is relevant for students studying marketing or digital media, and includes references for further reading.

Digital Marketing: Strategies, Communication, and Examples

This report covers the marketing principles of Head and Shoulders and Pantene, including target market, product/brand, price, place, and promotion. It analyzes the effectiveness of their marketing strategies and compares their market share, product offerings, pricing strategies, distribution channels, and promotional activities.

Principles of Marketing: Head and Shoulders vs Pantene

This project report analyzes the marketing mix of Head and Shoulders Shampoo and Pantene Lady's Shampoo, including pricing, promotion, product, and place strategies. It also discusses the target market and provides insights into effective marketing principles.

Principles of Marketing: A Comparative Analysis of Head and Shoulders Shampoo and Pantene Lady's Shampoo

This presentation covers the basics of digital marketing including strategy, communication, examples, promotional mix, effectiveness and conclusion. It also analyzes how brands like Odylique and Neal's Yard Remedies utilize social media measures for effective digital marketing. The presentation is relevant for students studying digital marketing or anyone interested in understanding the basics of digital marketing.

Digital Marketing: Strategy, Communication, Examples, Promotional Mix, Effectiveness and Conclusion

This report compares the marketing mix of Head and Shoulders Shampoo and Pantene Lad's Shampoo. It analyzes the target market, product offerings, distribution channels, pricing strategies, and promotional activities of both brands.

Use of Digital Marketing in Communications Strategy

About This Document

Digital Marketing: Strategies, Communication, and Examples

Principles of Marketing: Head and Shoulders vs Pantene

Principles of Marketing: A Comparative Analysis of Head and Shoulders Shampoo and Pantene Lady's Shampoo

Digital Marketing: Strategy, Communication, Examples, Promotional Mix, Effectiveness and Conclusion

Marketing Mix Comparison: Head and Shoulders Shampoo vs Pantene Lad's Shampoo

Assignment (Doc) | Marketing Communication

Use of Digital Marketing in Communications Strategy

About This Document

Digital Marketing: Strategies, Communication, and Exampleslg...

Principles of Marketing: Head and Shoulders vs Pantenelg...

Principles of Marketing: A Comparative Analysis of Head and Shoulders Shampoo and Pantene Lady's Shampoolg...

Digital Marketing: Strategy, Communication, Examples, Promotional Mix, Effectiveness and Conclusionlg...

Marketing Mix Comparison: Head and Shoulders Shampoo vs Pantene Lad's Shampoolg...

Assignment (Doc) | Marketing Communicationlg...

Digital Marketing: Strategies, Communication, and Examples

Principles of Marketing: Head and Shoulders vs Pantene

Principles of Marketing: A Comparative Analysis of Head and Shoulders Shampoo and Pantene Lady's Shampoo

Digital Marketing: Strategy, Communication, Examples, Promotional Mix, Effectiveness and Conclusion

Marketing Mix Comparison: Head and Shoulders Shampoo vs Pantene Lad's Shampoo

Assignment (Doc) | Marketing Communication